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Beginning of the financial year is a good time to review what has worked well in the past and make a fresh beginning in the new financial year.
Cafemutual spoke to four top MFDs - Amit Bivalkar, Sapient Finserv, Ashish Chadha of Chadha Investment Consultant, Mumbai MFD Sadashiv Phene and Shifali Satsangee of Funds Ve’daa to understand what their priorities and goals are for their business plan in the new financial year.
Amit Bivalkar said that he has set a specific target to achieve a higher proportion of net sales with respect to the total AUM. The MFD said that he will also focus on research and asset allocation to help his clients deal with volatility.
Amit will also reconnect with clients who have not done any business in the last one year.
Ashish Chadha said that he will increase the number of meetings with clients and prospects to increase business and strengthen his relationships. Another key focus area for Ashish will be investing in technology to improve customer service.
Sadashiv Phene is not looking to acquire new clients this year. Instead, he will focus on strengthening relationships with existing clients through physical meetings.
According to him, this is the best time to meet existing clients as markets are volatile and trending downwards almost after five years.
Shifali Satsangee’s major focus for this financial year is to upgrade technology especially by integrating Client Relationship Management (CRM) software. The Agra MFD will also focus on reducing the turnaround time to resolve client queries to enhance clients experience.
This year, Shifali intends to increase the number of investor awareness sessions to acquire new clients and meet her existing clients more often to retain them.
