Amravati Mutual Fund Advisor Association’s (AMFAA) saw an overwhelming response from the investor community to its IAP. Held on April 4, the event saw close to 1300 attendees. Krishan Sharma, AVP and National Trainer, HDFC MF conducted the program called ‘India – A Wealth Creation Destination’.
The idea of organising this IAP came when many distributors of AMFAA received calls from anxious investors enquiring about recent underperformance of equity funds. The committee decided to address their concerns and motivate them to invest through the mega IAP. Having heard Krishan in 'Bachat Nivesh aur Aap', they decided to invite him to conduct the program.
Event overview
During the session, Krishan in his unique style, talked about the immense growth potential in India . Sharing data on India’s consumption trend, expected growth in corporate earnings and growth potential of Indian markets, he urged investors not to panic and stay put for long term to reap benefits.
He also listed SEBI’s initiatives to safeguard investor interests. The event also included a Q&A session.
Event preparation
The committee started preparing for the event from February first week. Rishabh Chandak, Coordinator, AMFAA headed the event planning committee while Ajay Raj Purohit from HDFC MF co-ordinated with the team from HDFC MF’s end.
Action plan of the committee to attract investors:
- Each of the 30 committee members distributed 150 invites among their clients.
- They approached industry bodies (Amravati Chambers of Commerce, CA Amravati chapter and Chemist and Druggist Association) to invite their members for the event
- They held a short IAP session at Rotary Club, Lion’s Club and Jaycee’s and invited the members for the event
- They visited surrounding colleges to connect with the staff and request them to attend the event
The next step was to create a buzz among people. The committee members added all invitees into a WhatsApp broadcast group to share video clippings of Krishan from his 'Bachat Nivesh aur Aap' sessions. On April 1, they held a press conference to increase visibility of the event. They also reconnected with all invitees a few days before the event to ensure maximum participation.
IFAs Rishabh Chandak, Mahesh Gattani, Sunil Chitale, Rajesh Mittal, Amit Chandak, Shabbir Rangwala and Varun Jajoo were actively involved in organising the event.
