‘Wealth is not determined by investment performance, but by investor behavior’ said Nick Murray, writer of many popular investment books.
After all, investor behavior, which is often led by emotions, affects their decisions and portfolio.
Investor psychology is about understanding the individual investors’ behavioural biases that prevent them from achieving optimal results.
To help you decode investor psychology, Dr Kavitha Ranganathan, Associate Professor, Finance & Strategy at TAPMI and noted author and trainer Amit Trivedi will share tips on how to decode psychology better in the next episode of ‘Lessons from the Masters’.
The discussion will be moderated by K S Rao, Head - Investor Education & Distribution Development, Aditya Birla Sun Life MF.
‘Lessons from Masters’ is a webinar series where industry’s top MFDs and trainers share the nuances of various aspects of the distribution business. The idea is to go beyond providing fresh perspectives on MF business and look at actionable ideas that can help MFDs take smarter business decisions.
Among other things, the session will cover these points:
- Investor psychology and its impact on investment decision
- Biases that causes investors to behave the way they do
- How can you influence client’s decision making
Click here to participate in this discussion.