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MF News Millennials prefer life insurance to mutual funds: finds Bank Bazaar study

Millennials prefer life insurance to mutual funds: finds Bank Bazaar study

While 71% millennials have life insurance policies, 56% have invested in mutual funds.
Team Cafemutual Aug 3, 2018

A Bank Bazaar study titled ‘Aspiration Index 2018: Decoding Indian Millennials’ on millennials shows that millennials prefer having life insurance to investing in mutual funds.  The study further shows that while 72% of millennials have life insurance policies, 56% prefer investing in mutual funds.

The research report surveyed 1551 men and women with age group between 25 and 35 across 12 cities. These individuals were salaried professionals earning at least Rs. 30,000 in metros and Rs. 20,000 in non-metros. They had also done at least one online shopping transaction in the last month.

The study says that most millennials do not have high-risk appetite. The study says, “Only 56% opted for wealth building instruments like mutual funds. Millennials seem to be portrayed as ‘high on risk’ in general, but do not seem to exhibit that when it comes to financial planning. 72% of them revealed that they had some form of life insurance.”

The study has predicted that AMFI campaign will help millennials understand the benefits of mutual funds. “A fairly different picture could emerge in next year’s aspiration index results, with massive publicity campaigns around investing such as ‘mutual funds sahi hai’ encouraging more people to consider debt and equity investments when building their financial portfolios.”

Another key finding of the report is that many millennials do not prefer to go with financial advisors for investments. The report shows that 91% of millennials believe in making their financial decisions on their own, while only about 5% leave it to their financial advisor. Also, 4% millennials entrust it to someone else in my family.

Among top most aspirations of millennials is to own a house. However, skyrocketing real estate prices have made home ownership in most cities an elusive dream for most, finds the report. Hence, millennials find their aspiration in travelling as it has become more affordable over the years.


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Krishnan Iyer · 2 months ago
That's because they seeking parents advice in money management. I know many parents opposing Concept of buying term plans...
Vishalad P. Sheth · 2 months ago
LIC premium is tax deductible, but not all M - F scheme investments are not tax deductible.
Desmond · 2 months ago
72% of the people who seem to chose LIC against mutual funds are totally not aware that the returns from are merely 4%.

The moment they will become aware of three fact they will switch to mutual funds. This is the job of AMERICA who pretend not to be aware of it or due to political reasons.
Desmond · 2 months ago
Correction to my earlier post.... It's AMFI and not America
Puneet Arora · 2 months ago
Bank bazaar trying to influence the minds of Millenials by doing fake studies.
Bank Bazaar Sales Rep · 2 months ago
Yes, milennials love insurance products. Just sold a 10,000/month premium policy with mumbo-jumbo features the buyer will never need for a life cover which is lower than the salary paid to his maid. You guys are just haters.
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