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  • MF News SEBI asks fund houses to promote direct plans

    SEBI asks fund houses to promote direct plans

    Here are the excerpts of SEBI Chief Ajay Tyagi’s address at the AMFI event held in Mumbai.
    Nishant Patnaik Aug 23, 2018

    Speaking at the second AMFI Annual Summit held today in Mumbai, SEBI Chariman Ajay Tyagi commended the industry for achieving stellar growth in the last few years.

    Highlighting that the Indian mutual fund AUM to GDP ratio is still lower at 11% of GDP as compared to global standards of 62%, he said the industry has a lot to do in order to increase its penetration.

    Concentration risk

    Expressing his concerns over the growing concentration of assets among the top 5-7 players, he said, “The top seven AMCs currently manage 70% of industry AUM. These AMCs account for 60% of entire industry’s revenue. The profit before tax as a percentage of revenue of large mutual funds has also stood at a very high rate of 40-50%. There is a need of having healthy competition for the widespread growth of the industry. We need to examine whether the high profitability is due to high TER. We need to bring in a healthy competition in the industry which is lacking as of now.”

    Risk management

    Tyagi said that valuation is important for mutual funds as it has direct ramifications on the entire industry.  He observed that in debt funds, more than 90% of assets are invested in instruments rated AA – and above and almost 100% in A1 plus short term rated instruments. He said retail participation in debt funds is very abysmal. Of the total Rs 12.30 lakh crore total debt AUM, around Rs 11.50 lakh crore is held by non-retail investors.

    “Debt funds have to be more vigilant about the risks they are taking and how these risks are being valued. The industry needs to think of more innovative means to deepen the bond market. Products like debt ETF, bond index tracking funds could be a solution. Fund houses have a strong public interest and hence they need to maintain integrity. The recent instances of deviations do not augur well for the industry and have to be avoided at all costs. Board of trustees have an important role to play here so that AMCs adhere to the highest standards,” said Tyagi.

    Promote direct plans

    Direct plans were launched in 2012. Asking fund houses to promote direct plans among investors, he said, “Direct plans are more cost effective, transparent and lower chances of mis-selling. The industry needs to promote passive funds such as ETFs. Currently, ETFs account for 4% of total industry AUM. In US, ETFs account for 15% of mutual fund industry assets,” he said.

    Highlight risks

    Tyagi said the industry needs to use the investor awareness corpus available with AMFI in a more meaningful manner. While SEBI chief commended the industry on raising awareness about mutual funds, he also nudged the industry to highlight the short term risks associated with mutual funds in investor awareness campaigns at ground level and in advertisements to set the right expectations among investors.

    Geographical expansion

    SEBI’s main focus area has been to increase the penetration of mutual funds in smaller towns. He said the industry has achieved good growth in B15 markets in recent years. The share of B15 AUM has increased from 12.7% in 2013 to 17.7% in 2108. He said the time is ripe for the industry to concentrate on B30 markets. There is need to bring long term savings from smaller towns. He said the additional expense of 30 basis points to get inflows from smaller towns should help facilitate this growth.

    Ease of doing business

    SEBI has taken a few initiatives like payment through e-wallet, instant liquidity, standardisation of schemes and introduction of Total Return Index for benchmarking schemes to help improve investor experience. He said the industry needs to supplement this growth by adopting digital technology right from onboarding clients to processing of redemption requests to further ease the transaction process.

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    21 Comments
    andrew L Cunha · 5 years ago `
    A investor who has time to buy, manage, sell and also who can make sure that funds are transferred to his family after his death can definitely invest in direct plans. During last 6 months at least 15 investors met me seeking help to withdraw their funds or to streamline their investment. When I checked their statement I found that in few statements nominee name is wrong, investors name is wrong, NRI investors NRE bank account wrongly mentioned as NRO, Invested lump-sum funds one time in small cap (chasing returns). Regulators need to understand that Advisors or distributors role is not just selling. Their role just starts when they sell a fund but it ends when investor and/or his nominee receives the funds to their bank account. I have seen the panic in direct investors when Nifty breached 9500 few months back. Advisors/distributors have big role to play when market encounter severe volatility and crash as happened in 2008-09 and also in 2011, July Aug 2013. Hand-holding helps investors to retain them in MF and also help them to march towards their destination. We never faced such situation since 2014. At present investors can redeem in panic so easily and advisor/distributor plays important role in helping investors to manage their emotions.

    Moreover, please also note the contribution by advisors/distributors to tax collections. A distributor who earns 20 lakhs a year pays more than 3 lakh to the government as GST and approx 3.5 lakh as Income tax. (approx 6.5 lakh tax). This is not a small amount. 1000 distributors tax is almost 6500 lakhs. Its huge contribution by MF distributors to the Government. Indirectly investors too contributing here. While hand holding investors distributors are contributing big in building our great nation.
    Rsmehta · 5 years ago `
    Amfi should do away with the IFA's and assign total job to the AMC to the product selling of it's own. No corpus is needed. This will be most cost effective way of selling the directly to the investors. It will generate more employment too.
    Niranjan Bangera · 5 years ago
    Mr.Mehta, nothing stops the AMCs from doing this even now. The AMCs are not stupid to give commission to IFAs unless the IFAs add value to their business. Most clients invest because they trust the IFA, not the AMC

    Niranjan
    A A Kulkarni · 5 years ago
    1second Mr Niranjan... Yes it is very true investor invest only because some is there to help him who they trust. Also Mutual Fund selling is more about goal base...As without goal and choosing correct fund investor can not achieve much
    nagasrinivas · 5 years ago
    it is very sorry to hear from the regulator reg promotion of direct plans.

    it is better to remove regular plans and promote only direct plans.then they wil wil understand

    direct plans does not hav any expenses?

    is there any body works without payment including all officials.

    why this much discussion on IFA fraternity reg commission?

    why not lot of disscusdion on the other financial instrumrnts like life insurance,health insurance and travel insurance ,wehre 35% commission for 1st year and trail commision 5 yo 7.5%.

    its very bad
    Reply
    Syam Prasad · 5 years ago `
    Instead of this, encourage Direct Equity. This will make more sense, infact they can save Full Charges from Fund management Expences on their investments.If people have ability to identify schemes as per thier risk appetite , then they can also have ability to bet on better stock too.

    More Redemption Transaction in Direct plans beacuse People are emotional. They cannot stay longer period to reap compounded benefit, they cannot Review fund performance, as per analysis.
    Ratnesh · 5 years ago `
    As regulator SEBI doing work In wrong direction, instead of lower the TER ,it's better, among all new category make a list of bottom 10 fund in respective category, means in large cap there r 40 AMC fund in which seperate bottom 10 funds on monthly basis in respect of% return and not to allowed charge any TER of these 10 bottom fund if return lower than index also.
    So that AMC fund manager also care investors hard earn money, for bottom 10 fund not to pay any brokerage also on current month if previous month bottom 10 fund selected, absolutely NIL - ZERO TER for bottom 10 fund (lower than index also) in every category every month.. by this step TER automatically lower than 30-40% it's win-win situation for investors...
    PRAKASH BISHNOI · 5 years ago `
    Mutual funds are instruments of uncertain returns. So SEBIs thrust to promoting direct plans for higher returns is quite wild viewpoint. As an regulator they must ensure that good business houses are created and supported. good environment is created for business to flourish, harsh regulations for defaulting people in place, advising govt for inventing policies which can be found useful for ease of doing business which will eventually be helpful for economy and industry. The SEBI must not forget that wisdom of IFAs are also deciding factor for retail Investor's being benefitted from MF industry. The efforts by regulatory body to eliminate intermediaries in industry will have negative impacts on IFA community and Investor's returns equally. It is similar situation like MCI asking medical stores to sell their medicine directly to the customers without consulting physicians(????).
    IFA community will face tough time by such regulatory comments for sure. The IFAs bring values to AMCs and this is accepted fact by AMCs. The SEBI must not act as an independent director to the AMCs, they must appreciate roles of IFAs for growth of MFs industry in india.
    Ashish kumar · 5 years ago `
    SEBI wants to promote direct plans but he has no plan for investors who r new in this financial market. New investors search top performing fund name on Google and invest directly without knowing the type of fund and its risk. As a financial advisor I am against to direct plans because I think it's very important for everyone to have experts advice for thier current situation and to achieve their future goals...
    Doddi Venkata Ramana · 5 years ago `
    The whole industry portrays a picture that just by reducing TER would result in growth of the industry and rural penetration etc., When a Bank sells wrongly, an AMC manipulates TER or expenditure or investment patterns, the regulator warns them. But they would come up with policies like separating distribution from advisory, showing distribution commission in statements etc., to curb the possible conflict of interest. They are clueless on how many IFAs are ethical and how many operate with conflict of interest, but they want to disciplene the IFA.They can see under their nose how Banks mis sell in the name of wealth Management but still say that they would warn banks for it.
    Regulator becomes very forward looking for IFA behaviour and some thing else for Institutional player's misconduct.

    when a bottle of water is processed with pesticides and concentrated sugar costing Rs.3 to Rs.5 can be sold for more than Rs.20, no regulator would notice it. When a bottled water is sold at Rs.20, no body knows the gap between cost and MRP, but an IFA earns a good money toiling after long years, it makes the highest TER in the world. Do they know how many long years are required for an IFA to make a 100 cr AUM?

    It is nice that Mr. Parekh is addressing foreign tours and selective high commissions and incentives. When he takes up the issue he would make sure issue is addressed. He would definutely know that these are AMC driven. Which AMC would come up with a freebie on the request of an IFA.

    We are all greedy but corporates are becoming indiscriminately greedier. Hope things move towards good rationale.
    Vaidhyanathan · 5 years ago `
    SEBI is working on the assumption of an empowered and aware investor community as also the time, aptitude and inclination towards Financial products !!! It's a commendable approach. Whereas ground reality is that MF products are still a Push product. It needs lot of time and conviction to keep investors invested.
    Solomon · 5 years ago `
    Is SEBI so foolish or is SEBI has absolutely no knowledge of the MF industry...

    IF AMCs EMPLOY STAFF TO SELL DIRECTLY, THE COST IN THE SCHEMES AND FUND, WIL DEFINITELY BE MORE THAN 1%, THAT DISTRIBUTORS EARN...

    Forget how the common lay person will invest without proper knowledge of 48 Schemes of 48 Fubd houses... Good Luck
    Anil tiwari · 5 years ago `
    ??? ???????? ?? ?????????????? ???? ???? ?? ???? ?? ???? ??????? ?? ???????? ????? ?? ????? ???? ?????? ?? ? ???????? ????? ???? ?? ???????? ?? ?? ?????? , ????, amfi , amc , ???? ??? ????? ??? ???? ???? ??? ?????? ?? ?
    Rupesh · 5 years ago `
    No one can oppose regualator from suggesting but same time regulator has also see whether they r managing their own role , durties properly in their major work of stock exchanges ? 1.5 trln Of Asset , daily high turnover, large numbers of participants and still one or other day some stock prices manipulated or ipo loot d people with over pricing ( where regulator had almost never take any action ) . Hope they are not regulating medical councils otherwise suggest pharma companies to prescribe medicines directly to patient coz doctors are miselling . If reason of direct is missell, then one has to understand missell is only possible when there is a product. So producers and authority who allowed that product r more liable. If reason of direct is cost then it can also take into account efforts of advisors to bring in net the investor and keep them into the net . Also from social point of view that it will create huge employment., economic point of view it will increase tax revenue and helps in nation building.
    Instead a good regulator has to suggest to impart knowledge to investors that how big returns they got and going to get not what small expenses they r paying.
    Narendra Upadhyay · 5 years ago `
    Our MF industries is @ stage of Growing Baby , as mf accounts on 11% of GDP. at this stage there should not be push approach to promote direct plans , we IFAs have invested our time and efforts to make people understand the benefits of investing in MF and days are coming where industry is trying to bypass the PILLARS by promoting direct plans and also through TER reduction. I am no way against the low cost investment but just think is it advisable to give control in the hands of traveler who has just started his journey in plane, if crash he will be exiting with capital erosion and will never come back....
    one bad experience is enough to spoil the entire work done in past .......

    I have never seen any life insurance companies or IRDA promoting Direct plans , because they value their advisers ( main PILLAR of Distribution )..

    neutrally speaking i have heard many IFAs are now shifting from MF business to Again in insurance business , because their god father ( IRDA ) always stands with them not against as in case of MF.

    Just read the below incident of MAHA BHARATA and everything will get clear.

    in entire mahabharata Pandavas were taking advise from Shri Krishna ( Advisor) and Kauravas were advise by Shakuni ( advisor) . every one knows pandavas won because of Shri Krishna's Advise and hand holding in difficult time . Most Important point is there is only one incident where Dharma raj Yudhisthir and other pandavas went to play Game of Dice DIRECT with out his Advisor and they lost everything including Wife and Duryodhan won the game even if he is not as master as Yudhisthir , because he was acting as per his ADVISOR Shakuni ( even bad advisers can do good things ) .

    mean to say when Dharmaraj Yudhisthir and his brother who were having devotional powers were ruined by DIRECT plans, Are these Investors coming in MF recently or first time more intelligent . Are they able to handle the emotional and psychological pressure of correction ???? who will guide them in difficult phases ?
    mirror once broke can not remold to original state ..........

    think on it and act wisely , again I am not against any Decisions in favor of Investors .

    this is only my view on topic and does not carries any responsibility and obligation from any Readers.
    AKASH UNADKAT · 5 years ago `
    Most Corrupted Govt Body is SEBI And Person like Ajay Tyagi for giving such Comment. I Also Comment that GOVT should Promote Fixed Salary Based Structure in SEBI instead of giving Lakhs of Salary per Month. People are available at 25% Salary of current scale which are more qualified. Thease Ajay Tyagi like people are Filling their homes with corruption to make such comments.
    Rakesh · 5 years ago `
    Now a distributor will have to play a role of fund manager also. That to with .5 to 1 % commission.I think its not a bad move but have sebi ever thought about fund managers who are earning crores of rs. Specially by way of esops.Why dont sebi marginalise fund managers salaries.Why don't fund managers be rewarded on performance basis.Why all the time distributors have to suffer.Why don't put a restriction on amcs who are luring distributors and cut the frills attached to distribution business, so that mis selling would not happen.I being a distributor was into this business so that both i and my client would benefit.In case of any service related issue or in case of any unfortunate event who will provide services to my client.Kindly think over mr. Tyagiji.
    G.Vijaya · 5 years ago `
    Better sebi instruct the MF industries, stop recruiting Mutual Fund advisors, as there is no further scope to earn for
    G.Vijaya · 5 years ago `
    contd. for bread and butter. As the further planning to reduce commissions, encouraging
    direct plans not encouraging for newly recruited advisers, except those established in this industry since long only can swim restlessly. Instead of creating employment discouraging for those wish to come as Advisers in Mutual Fund Advisers.
    Wellwisher · 5 years ago `
    Let get United and and take a oath not to sell MF for 6 months only .... Let your investors Switch their money from equity to Debt ...
    Let them test the power of IFAs...

    Yes it's time to go for Ansan.....And then industry will be growing as rocket speed
    Montu · 5 years ago `
    Dear Mr. Tyagi, can you please describe the amount paid to SEBI employees, its also the public money not your. Have you ever tried to reduce your salary & expenses. Distributors have the main role in any business, they have marketing the product, advice the product, sell the product and after sale service. Do you think, commission is important for the investors or their money is important. If you really wants to promote direct plans and aware the investors, just stop the commission structure and salary structure of AMC and manage it on your own-self. You have many employees on high package, told them to go to market and mobilize the business of atleast 100 times of their monthly salary.
    I request every IFA's to kindly give your feedback on this.
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