Taking a cue from insurance, banking and fund houses, CAMS has launched a chatbot facility through which investors can ask queries related to mutual funds. Existing investors can use ‘CAMServ’, a chat interface, on its website to resolve queries related to their portfolio and execute transaction across CAMS serviced fund houses.
CAMServ aims to help users get real time view of various investments, update contact details, make scheme related changes, update bank account, order a wide range of statement of accounts, initiate nominee details updation and execute financial transactions. Investors can also get real-time access to information on mutual fund purchases, SIP details, dividend, FATCA or KYC related queries. Investors can initiate chat by validating their identity through PAN and OTP.
The R&T agent said, “With the mutual fund industry seeing rapid scaling in new investors with over a million new SIP registrations each month, investor service requests has also been steadily increasing. CAMServ brings a contemporary edge to investor services offering personalization, ease of access to services across multiple mutual funds serviced by CAMS, real time response experience and anytime, anywhere convenience.”
Anuj Kumar, President and Chief Executive Officer – CAMS said, “The solution has been designed after extensive study on service demand patterns and service channel preference of investors. CAMServ empowers investors to get their service requirements done using a single window, single session solution unlike the traditional methods of email and physical requests.”
CAMS expects that the solution will help distributors to better utilize their time for growing their business and advisory services rather than handling paper work for non-financial service requirements.
The company said that the chatbot will be available on the myCAMS mobile app, which is used by over 2 million investors and popular social media platforms.
