SUBSCRIBE NEWSLETTER
  • Change Language
  • English
  • Hindi
  • Marathi
  • Gujarati
  • Punjabi
  • Tamil
  • Telugu
  • Bengali
  • MF News Meet the game changers of MF industry

    Meet the game changers of MF industry

    To mark the 25 years of Indian private mutual fund industry, Cafemutual felicitated seven game changers.
    Team Cafemutual Oct 13, 2018

    At the seventh Cafemutual Confluence 2018 presented by Sundaram Mutual Fund, Cafemutual has felicitated game changers of the mutual fund industry to celebrate 25 years of Indian private mutual funds.

    Game Changers:

    The criteria for identifying these gamechangers were:

    • They were bold and at times disruptive
    • They have had a beneficial impact on the industry, often changing the course of the industry

    While the industry has benefitted from the wisdom, ideas and hard work of many gifted people, here are the Gamechangers who have changed the course of mutual fund industry

    Vivek Reddy

    As CEO of India’s first private sector fund house, Kothari Pioneer, Vivek brought international service standards, innovation and transparency to India such as open end funds, daily NAV disclosure and SIP. If today mutual fund investors are used to daily NAVs, quick turnaround of transactions, voluntary portfolio disclosures, it is because of him.  Whether it is product innovation, investment performance or customer service, Kothari Pioneer under Vivek’s leadership set the standards for the rest in the Indian mutual fund industry to follow.

    V. Shankar

    As the founder of CAMS, Shankar has brought technology to the forefront of mutual fund transaction processing, helping fund houses provide global standards of service and support to their customers and distributors at Indian costs. Freed largely of this responsibility to service clients, fund houses were able to focus on managing investments and asset gathering.

    Prashant Jain

    When personal finance articles and investment literature talk about benefits of active fund management, it is because of fund managers like Prashant Jain. While there have been fund managers who have delivered more dramatic performance, no fund manager better represents consistent long term performance than Prashant. Conducting his business with a rare mix of expertise, humility, common sense and diligence, Prashant has brought cheer to millions of mutual fund investors and in the process, brought credibility to the entire industry.

    Dhirendra Kumar

    Dhirendra started preaching about mutual funds way back in 1990 when most people did not know the difference between a chit fund and a mutual fund! Dhirendra started India’s first mutual fund tracking firm “Value Research”. His database on mutual funds is so robust that some fund houses have used it to fill a void in their own database - of their own funds, goes an apocryphal tale! His passionate evangelising of mutual funds has converted millions in to mutual fund believers in India.

    The IFA Army

    The real foot soldiers of the Indian mutual fund industry, IFAs help channelise small savings from remote corners of India in mutual funds. They have done more than any other distribution channel to spread the cult of mutual funds and if not for them, mutual funds would have been confined to affluent segments of the metros.

    Sadashiv Phene, Kalpana Sheth and Deepak Sheth who have been distributing mutual funds for over three decades collected the honour on behalf of the entire IFA fraternity.

    Neeraj Choksi & Jignesh Desai

    Neeraj and Jignesh run NJ India, a unique distribution firm that goes way beyond aggregation and pricing to maintain the loyalty of its several thousand partners.  It makes intensive and extensive use of technology to enhance their productivity; it motivates them, trains them well and adds value to their business. Not surprising then, NJ India controls an AUM that is the envy of its peers.

    AMFI’s Mutual Funds Sahi Hai campaign

    Before this campaign, the residual takeaway from any mutual fund campaign was ‘Mutual funds are subject to market risk’!

    AMFI ran this campaign at the right time with the right message at the right scale that hammered home effectively the point that ‘Mutual funds sabke liye sahi hai’.

     

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

    Click to clap
    Disclaimer: Cafemutual is an industry platform of mutual fund professionals. Our visitors are requested to maintain the decorum of the platform when expressing their thoughts and commenting on articles. Viewers are advised to refrain from making defamatory allegations against individuals. Those making abusive language or defamatory allegations will be blocked from accessing the web site.
    3 Comments
    Prashant · 5 years ago `
    "IFA army" sounds funny coming from their mouth because they don't want us. Rightly said that it is because of us only that they are where they are and now after getting what they wanted they want to throw us out( use and throw policy). This is a sham and we don't accept it and boycott it.
    Durgesh upadhya · 5 years ago `
    Really very funny IFA ARMY
    When SEBI says we have to meet International standards for indian mutual funds for that the are working more on TER but sir before competing with international standards we have that much infrastructur. Plz make survey among 10 out of many people or using net banking or comfortable with online investment.Sir Just taking decison in siting AC cabin its easy.
    JYOTI ANIL LANGOTE · 5 years ago `
    Very fine sir to mutual fund industry.In future IFA expected same guidelines from above team. Thanks for all team.
    Login or Sign up to post comments.
    More than 2,07,000 of your industry peers are staying on top of their game by receiving daily tips, ideas and articles on growth strategies. Join them and stay updated by subscribing to Cafemutual newsletters.

    Fill in the below details or write to newsdesk@cafemutual.com and subscribe to Cafemutual Newsletter now.