ICICI Prudential Mutual Fund has launched a campaign ‘Yeh Diwali SIP Wali’ to promote investment in mutual funds through SIPs. The fund house has urged mutual fund distributors to ask their clients to start a new SIP instead of buying expensive things on EMI.
In a video message to distributors, Nimesh Shah, MD and CEO, ICICI Prudential said, “There are two ways of leading life – either you spend a lot of money and then keep on repaying it through EMI or save, invest and build a capital and comfortably spend your money. I think the second one is an ideal option for everyone. Over the years, mutual funds have done a great job in creating wealth for customers. In volatile market, the best way to create wealth is investing in mutual funds through SIP. Therefore, this Diwali, ICICI Prudential Mutual Fund wants to put a new thrust on SIP. Not only this Diwali, once your clients start SIP this Diwali, their future Diwalis will be much better.”
S Naren, CIO, ICICI Prudential Mutual Fund said, “People keep on asking that why they should invest in mutual fund through SIPs in the current markets. In my view, SIPs work well in volatile markets. Investors can get more units from the same amount if markets fall. Similarly, markets valuations have corrected across market capitalization and you can get more shares with attractive prices. Also, long term potential of Indian market continues to be good. When you invest in SIP during this phase, you tend to earn more returns when market turns bullish.”
Last week, Reliance Mutual Fund has launched a campaign titled ‘Yeh Diwali #MutualFund Wali’ through which employers can gift mutual fund units to their employees.
