In the wake of fake news getting forwarded among investors, Axis Mutual Fund has launched a campaign for investors to act responsibly when it comes to such messages on money and investments and urges investors to not act upon or spread news which they are not sure of.
The underlying message is to consult a financial advisor instead of getting influenced by unverified news, and in this lies the act of responsibility.
The campaign comes at a time when people are heavily influenced by news that gets circulated on social media and messaging apps.
In a press release, Rohan Padhye, VP - Marketing, Axis MF said, “It is imperative to keep guiding investors on various aspects of investing which the financial advisors are anyway doing. As a responsible mutual fund, our objective is to create awareness about responsible investing practices and how one can become a responsible investor.”
He further said, “While we consider ourselves responsible for playing the role of a credible and responsible asset management company, we would expect similar reciprocation from our large retail investor fraternity to be alert and disciplined in their approach and not fall prey to unsolicited, fake information and rumours.”
Axis Mutual Fund’s latest campaign shows people randomly forwarding and reacting dramatically in different situations after reading a red alert message on markets. The video ends with a message urging investors to be responsible and not spread or act upon any fake news when it comes to investments and instead consult a financial advisor.
Click here to watch this video.
