Tata Mutual Fund has launched a series of videos to promote ELSS.
Comprising four short videos, the campaign highlights benefits of investing in an ELSS to save taxes. These videos have protagonists across demographics - a working woman, a management trainee, a sportsman and an executive relaxing in his home.
The video use everyday scenarios that common people can identify with; for instance, shopping for groceries and ordering a pizza. The fund house said, “The frustration that the characters feel when they get one less slice of pizza than what they expected or when the vendor gives them less vegetables than what they asked for, is similar to what many people go through when salaries are reduced because of tax.”
Fund house is running this campaign on YouTube and Facebook.
“The distributor community too have lapped up the commercial and shared positive feedback. With over a million impressions and counting, this is easily amongst our most successful online campaigns," says M.V.S. Murthy, Head – Marketing & Digital, Tata Mutual Fund.