UTI Mutual Fund has launched a new initiative ‘UTI MF Equity Yatra’ to promote UTI MF’s fund management philosophy among IFAs. Under this campaign, the fund house plans to reach out to over 10,000 IFAs across 51 cities.
Equity experts from UTI will tour the country addressing the financial intermediaries on UTI’s investment philosophy, research process, portfolio construction, market outlook and trends in the mutual fund industry.
In a press release, Imtaiyazur Rahman, Acting CEO of UTI AMC said, “UTI MF Equity Yatra is a platform to bring forth the concepts of ‘What the Fund Managers do?’ and to explain their approach to wealth creation, thereby bringing about transparency about their investment processes. This ‘Equity Yatra’ is an effort of the fund house to increase its engagement with the financial intermediaries and through them to reach out to investors who need right guidance at the time of market volatility. During the Yatra, we will highlight our proprietary process and emphasize the behavioural gaps that could impact investor experience.”