To strengthen its ‘Go Green’ initiative, SEBI has asked fund houses to submit links of their advertisements by sending an email to comply with advertisement norms within 7 days from the date of issue of advertisements.
So far, fund houses have filed hard copies of their advertisement to comply with SEBI MF regulations.
In a circular, SEBI said, “In continuation to the various Go Green initiatives in Mutual Funds, the Mutual Funds are now advised to submit links to access the advertisements to be filed under the MF Regulations by sending the same through e-mail to SEBI at email@example.com. However, advertisement materials like pamphlets may be submitted as attachment along with e-mail, if the size of the attachment does not exceed 250 KB.”
In addition, the compliance head of fund houses will have to ensure that these advertisements are in line with the advertisement code. SEBI said, “While sending the e-mail, the compliance officer of respective Mutual Fund shall expressly confirm that the advertisement is in compliance with the Advertisement code specified in the sixth schedule of the MF regulations.”
The circular has come into effect immediately.