SUBSCRIBE NEWSLETTER
  • Change Language
  • English
  • Hindi
  • Marathi
  • Gujarati
  • Punjabi
  • Tamil
  • Telugu
  • Bengali
  • MF News MFD Universe raises concern over ‘misleading’ ads of direct plan sellers

    MFD Universe raises concern over ‘misleading’ ads of direct plan sellers

    The Telegram group has sent an email to SEBI and AMFI raising concern over such advertisements.
    Team Cafemutual Apr 19, 2019

    One of the largest groups of MF distributors on Telegram with over 4,000 members, MFD Universe has raised concern over misleading advertisement campaigns run by direct plan sellers. Telegram is a messenger app like WhatsApp.

    The group has sent an email to SEBI and AMFI requesting them to check claims made by such campaigns.

    It recently pointed out an advertisement of a Hyderabad-based online direct platform. In its digital ad campaign, the RIA claims that investors lose 40% in MF commissions. In fact, the RIA advises investors, ‘Don’t get cheated and don’t postpone the good life’.

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

    Click to clap
    Disclaimer: Cafemutual is an industry platform of mutual fund professionals. Our visitors are requested to maintain the decorum of the platform when expressing their thoughts and commenting on articles. Viewers are advised to refrain from making defamatory allegations against individuals. Those making abusive language or defamatory allegations will be blocked from accessing the web site.
    48 Comments
    jubair · 5 years ago `
    thanks for initiating this step. if we dont fight for our right, we will be wiped out from business one day
    Ankur · 5 years ago `
    They don't have any experience and capabilities ,scope to reach customer and do proper financial planning. If SEBI don't take action against such kind of activity then it will increase day by day. and actual meaning of Investment will be null and void in coming future.
    Need to stop Misleading now. Do fare business. Great voice .
    Narayan Sindhee · 5 years ago `
    How advertisement says" do not get cheated".Whatever brokerage is paid to brokers is being paid as per the directives of SEBI.WHO IS CHEATING here?.In order to attract the investors they are playing cheap gimmicks.Had such advertisement be given by anybody from other professions he would have severely punished.The advertisement is violations of ethics and should be dealt with heavy hands so that nobody does this in future
    Gurupad S Parsi · 5 years ago `
    Sir,
    U have done a good job of bringing out misleading advt wrt direct selling of MFs. Thank u.
    MURARI · 5 years ago `
    SEBI and to a large extent AMCs have already killed the IFAs. Nothing more needs to be done. These things can only happen in India , where a whole lot of entrepreneurs are thrown out of business en-mass. Many good brains have moved out . AMCs apart from telling " it is the right time to invest " at all times have not done anything nor will they do anything. One lakh investment in an equity fund would give the IFAs Rs 40 every month as trail before tax. Now the IFAs can think themselves. The Govt guys who control SEBI would continue to get their salary and the fund mangers will get their booty every month. The banks were and are the biggest missellers. Their wealth management team and Relationship Mangers ( who hardly stay put for 1 year ) fool the clients for business targets. SEBI had directed that they should keep an arms length between their advisory services and distribution services. For all the major banks including the MNC banks , these two work within the same office. Even the national distributors do the same. Has anything been done to them? It is pathetic. Confusion and paper work galore. What about folios where the KYCs are not complete ( old ones ). The commission has been kept under hold. The clients are in various locations and do not respond that easily. Whereever KYCs are not done ( old cases ) why can't the SEBI and AMCs side pocket their investments? Will they do?
    MURARI · 5 years ago `
    SEBI and to a large extent AMCs have already killed the IFAs. Nothing more needs to be done. These things can only happen in India , where a whole lot of entrepreneurs are thrown out of business en-mass. Many good brains have moved out . AMCs apart from telling " it is the right time to invest " at all times have not done anything nor will they do anything. One lakh investment in an equity fund would give the IFAs Rs 40 every month as trail before tax. Now the IFAs can think themselves. The Govt guys who control SEBI would continue to get their salary and the fund mangers will get their booty every month. The banks were and are the biggest missellers. Their wealth management team and Relationship Mangers ( who hardly stay put for 1 year ) fool the clients for business targets. SEBI had directed that they should keep an arms length between their advisory services and distribution services. For all the major banks including the MNC banks , these two work within the same office. Even the national distributors do the same. Has anything been done to them? It is pathetic. Confusion and paper work galore. What about folios where the KYCs are not complete ( old ones ). The commission has been kept under hold. The clients are in various locations and do not respond that easily. Whereever KYCs are not done ( old cases ) why can't the SEBI and AMCs side pocket their investments? Will they do?
    Deepak Kumar · 5 years ago `
    Direct plan should be banned
    Karunakar Tripathi · 5 years ago `
    returns can not be generated in equity without controlling human emotions and sentiments ...MF has history of delivering 15-18% annual return..but investors do not get that return bcoz they make wrong transactions based of market sentiments which affect their emotion alot.......this can nnot be done without IFA.....
    hemal shah` · 5 years ago `
    like IFA income is capped all business incomes should be capped. regulator should cap margin of all companies like software , construction, banking etc.
    why only rules comes in IFA brokerage and commission.

    regulator should also cap there own salary also And also salaries of AMC employeess...why only IFA ?!?!?

    Investor used to get better return before also comparing with other instruments even if ifa brokerae slab were high
    Priyanka wani · 5 years ago `
    Superb move sir, thanks for leading ...we r with u sir.. Thank you so much for being with us
    TARUN TH\KKAR · 5 years ago `
    THIS SHOULD BE DONE FROM MANUFACTURER THAT IS AMC
    Fauzan Ansari · 5 years ago `
    I want to join mfd telegram group. Please send group link at ansarif8@gmail.com ARN-135714
    Indrajit sarkar · 5 years ago `
    Great.we ifa community support that type of step.
    GokulRaj Puviyarasu · 5 years ago `
    How one should join the telegram group?
    Tridip · 5 years ago `
    Good job but all IFA Community raised voice at this issue
    Rakesh R Yadav · 5 years ago `
    I dont think any action takeen from Sebi or amfi because last july 2018 they are trying demotivate to MF distributors.They are doing work for HNI clients not for retail clients benefit
    MAYANK RASTOGI · 5 years ago `
    Mutual funds penetration is too low in this country and we distributors are encouraging people from small locations to shift from traditional instruments like LIC, post offices and bank FDs to better investment avenue like Mutual Funds. But can's understand what SEBI want.
    Login or Sign up to post comments.
    More than 2,07,000 of your industry peers are staying on top of their game by receiving daily tips, ideas and articles on growth strategies. Join them and stay updated by subscribing to Cafemutual newsletters.

    Fill in the below details or write to newsdesk@cafemutual.com and subscribe to Cafemutual Newsletter now.