Direct equity AUM is 16% of the total equity assets

Of the total equity AUM of Rs.10.73 lakh crore as on April 2019, direct plan equity fund AUM account for Rs.1.74 lakh crore i.e. 16% of the total equity assets, shows the latest AMFI data.

Equity funds include pure equity, balanced and ELSS funds.

AMFI data further shows that the top 10 fund houses account for 81% of the total assets in direct equity funds.

HDFC MF topped the list with Rs.28,586 crore of direct equity assets followed by ICICI Prudential MF with Rs.24,361 crore and Aditya Birla Sun Life MF at Rs.17,349 crore. Of these, the contribution by individual investors into direct equity for the top three fund houses was at Rs.19,632 crore, Rs. 16,420 crore and Rs.11,326 crore, respectively. Individual investors include both retail and HNI investors.

SBI MF also crafted a happy growth story. Similar to the sharp increase in its equity assets, SBI MF’s direct equity AUM too grew at a healthy 29%. Consequently, the fund house jumped two spots up to the fourth position compared to April 2018.

Among the top 20 fund houses, the ones that jumped a few spots ahead compared to last year are: Axis MF (from 15^th to 10^th position) and Mirae Asset MF (14^th to 11^th position). In percentage terms, the direct equity AUM of Invesco MF and Axis MF grew twofold over the last one year.

Unlike its peers where individual or corporate investments account for majority of the direct equity assets, Motilal Oswal’s sponsors and associates have contributed a major chunk (36%) of the assets.

Overall, compared to last year, the direct equity AUM of the top 10 fund houses grew by 17%. Majority of this AUM came from T30 cities.

Experts attribute this to the emergence of online distributors such as Paytm money and ET Money.

Direct equity AUM (Rs. crore)