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  • MF News ‘Revised commission structure is far lower than the difference between regular and direct plans’

    ‘Revised commission structure is far lower than the difference between regular and direct plans’

    IFA bodies express concern over reducing trail commission.
    Nishant Patnaik May 25, 2019

    Foundation of Independent Financial Advisors (FIFA), Independent Consultants and Advisors’ Association (ICAA) and Ghaziabad Financial Advisors’ Association (GFAA) have expressed their concern over reduction in trail commission of distributors.

    These associations have written to fund houses expressing anguish over the revised trail commission structure. ICAA has pointed that a large AMC has offered them a trail commission, which is much lower than the difference between the TER of regular plans and direct plans. SEBI norms say that the difference between the expense ratio of direct and regulator plans is the distribution commission.

    ICAA has also raised its concern over setting a brokerage slab based on AUM. For instance, AMCs may offer better commission structure to a distributor having AUM of Rs.15 crore with the fund house than the one with less than Rs.15 crore AUM. In its letter, ICAA said, “Setting a brokerage slab at an AUM of under Rs.15 crore effectively means 95% of distributors will be in the lowest slab even though their investors are paying the regular plan TER. This is grossly unfair to distributors and their investors.”

    All the IFA bodies have pointed out that SEBI’s objective of the reduction in TER was to get the fund houses pass on the benefits of economies of scale to investors and not a step to cut distributor commission. ICAA said, “Since the AMC is achieving economies of scale and not the MFDs, it should be borne largely by the AMCs.”

    Another key concern that ICAA and GFAA have raised is reduction in trail commission in old assets. The IFA associations have claimed that AMCs have offered lower trail commission on old assets despite the fact that these AMCs would charge full TER in their regular plans. 

    FIFA expressed concern over passing on of the entire reduction in TER to distributors without even engaging in dialogue. “We regret that unilateral actions were taken without even consulting or discussing the issue with the distributors or their representatives. Further, we have not found any rationale in the unilateral action in passing the entire reduction/large proportion of the reduction to distributors,” it said.

    FIFA has asked fund houses to let them know about the rationale for passing on the reduction in TER to distributors.

    A senior official of a large fund house who received such communications said that passing on the entire TER cut to distributors is unjust. “The commission structure of distributors has reduced by 30%. Naturally, they will be angry. However, they should understand that this has come because of regulatory change. We are not in favour of completely passing on the impact of entire TER cut on distributors. In fact, we have absorbed most part of the cut. Let me tell you that our bottom line hit by 50% due to this. We have been talking with other vendors like RTAs, exchange platforms and bill desks to renegotiate costs. I believe that the cut should be absorbed by all stakeholders and not just distributors,” he added.

    Another senior official requesting anonymity said that there cannot be a one-size-fits-all approach. “Before the implementation of TER cut, many AMCs paid upfront commission to distributors. But no one is factoring it in. Also, commission structure is a business decision between manufacturer and partners. Hence, I think AMCs should negotiate commission structure face-to-face with distributors. Finding the middle ground and working together can help us all grow,” he said.

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    39 Comments
    Pavan · 5 years ago `
    In this condition difficult to survive
    Vikas Kumar · 5 years ago
    IL&FS, DHFL, ESSEL ?? SEBI, AMC ?? AMFI ?? ???? ??? ??? ??, ?? TER ?? ??? ?? ?? ???? ???????? ??? ?? IFA ?? Investor ?? ??? ??? ??? ??.

    ???? ???? ?? "?????????? ???? ??? ??" ?? ?? ?? ???? IFA ?? ???? ??? ?? ??????, ?? ????? ? ??? IFA ????? ???? Investors ?? ???? Liquid Fund ??? switch ??? ??? ?? Lastly Redemption ??? ???.

    ??????? ?? ??????? RBI Governor ?? ?????? ????. ?????? ???????? ??????? ???????? ?????? ?? ????? ??. ???? ??? ?? ?????? ?????? ????? ???? ????? ?? ??? ?? ??? ??.
    IMF ?? Chief economist ???? ??????? ?? ?????? GDP ?? Growth Rate ?? ???? ?????? ???.

    ????? ??? IFA ????? ???? Investors ?? ???? Liquid Fund ??? switch ??? ??? ?? Lastly Redemption ??? ???.

    ??????? ??? ??????? ????? IFA ?? ???-??? ??????????? ?? ??? ?? ?????? ???? ??.
    Reply
    dinesh kumar maurya · 5 years ago `
    How can you assure right remuneration where entire NDA goverment is focus on capitalism. where value to help all amc and its owner and receive big donation for election from these fund houses. When we vote we souldd think which government is in support of IFA are killing to us please be care full.
    Amit · 5 years ago
    Correct
    Reply
    rohit · 5 years ago `
    SEBI is unfair with small distributor , it will difficult to survive in market . it will effect alot 30 to 40 bps point reduction in trail . kindly look forward to top management and give justify solution to distributor
    Pranab · 5 years ago `
    AMC should also decrease salary of managers and other senior officials who get hefty salaries and perks for no reasons..Is SEBI blind who don't see this..how AMC pays these hefty salaries and perks just by snatching money from distributions who take lot of pains and always made scape goat for all reasons...Even SEBI chief and staffs should pay few months of their hefty salaries to few bleeding funds of reliance and other AMC whose are underperforming or not all performing to save investors.Only distributors should take all pains and hits,rest all enjoy.
    vikas Gupta · 5 years ago
    I agree with you.
    ROHIT SUTHAR · 5 years ago
    i agree with you
    ManishRaj · 5 years ago
    I am also agree with Mr.Pranav.Distributor has more resposibility but Commision decrease is very painful
    Fauzan Ansari · 5 years ago
    fund managers ko kitna payment milta hai?
    Reply
    Indrajit Sarkar · 5 years ago `
    I agree with the above problem.
    Pranab · 5 years ago `
    AMC should also decrease salary of managers and other senior officials who get hefty salaries and perks for no reasons..Is SEBI blind who don't see this..how AMC pays these hefty salaries and perks just by snatching money from distributions who take lot of pains and always made scape goat for all reasons...Even SEBI chief and staffs should pay few months of their hefty salaries to few bleeding funds of reliance and other AMC whose are underperforming or not all performing to save investors.Only distributors should take all pains and hits,rest all enjoy.
    Jasdeep · 5 years ago `
    Strike and don't put any business in Mutual funds.
    Ravi · 5 years ago `
    I have seen many times so many AMC RM's are taking free perks(salary+incentive which business is done by distributor+trips) without doing anything..hope this cost will be reduce and benefited to distributors.
    vikas Gupta · 5 years ago
    I agree with you.
    Reply
    Jasvani · 5 years ago `
    There is no one to look Ifa's concerns.
    Amc is only targets small IFAs. Under this situation its very difficult for ifa to survive. No justification to ifa. Taken for granted to RIDE. ITs high time to get together and make the authority as well as AMC to understand the position of IFA. ITS ALWAYS GIVE TAKE THEORY.
    Sanjeev Katiyar · 5 years ago `
    We should United and make a strong oppose towards the step taken by AMC's on pan india basis..
    Abhishek · 5 years ago `
    Reduction of trail commission on old assets is not walking the talk by some AMC's.

    If AMC have reduced trail, where they were paying higher and brought it down to April 2019 levels, they should have actually increased trail on assets which are old.

    This is not at all correct and against the principles of trust.

    Certain big AMC's are only nterested in protecting their turf.

    If TER goes down, it has to be uniform for all.

    Trail has to be similar irrespective of age of assets.

    This is what SEBI looks forward to.

    If one switches old funds, gets eligible to get higher trail.

    This is nothing but forcing wrong practices.

    Is this what AMC wants.

    Need introspection.



    Mangesh · 5 years ago `
    Dear all, As suggested earlier also, IFA/ Distributors now shift their focus on insurance and other financial products, for next 3 months, and literally do not engage any clients.. don't worry about direct customers, they will not retained, market is not going to be always higher even in Modi2.0 term... So short term pain need to be taken....experts comments please..
    Srinibas Sahoo · 5 years ago `
    Mutual fund industry has lost its luster. I have AUM of 39-40 lakhs of HDFC AMC. I had got brokerage Rs.1805 last month. After TER cut it reduced to Rs.922 this month. So is this reduction of 30% ? It reduced to about 49%. So now per every 1 lakh AUM I get about Rs 23 per month. In a tier-3 city where there is less business it is very hard to survive. I think If I will be dressed as a beggar and stand in the street I will definitely earn more than this. SEBI is utilizing its power in an inappropriate manner. And AMFI is an impotent body acts like a statue. It does nothing to protect the interest of the customers. It can go to supreme court against SEBI’s order. There are personal expenses like postage charge, petrol in the vechicle, miscellaneous postage fee like for DSC and sometimes forms rejected due to signature mismatch increasing postage charge.In ordinary post the envelope may not reach the destination I have bad experience. Sometimes due to registered postage delay, I rely on courier whose cost is not less than Rs. 50 per courier. Besides that recertification charges by AMFI is Rs 1500 which is never going to reduce.

    Besides that convincing a customer is a herculean task as Mutual fund investments do not provide any guarantee. Those who have already got cheated in Chit-funds, they think Mutual fund is just like Chit-funds. So they do not invest. If it provides guarantee like in liquid schemes where at least principal is not going to reduce then brokerage a distributor gets is further less. But no one is interested to invest in liquid funds as its return is like bank FD or lower than that. If in the aftermath of SEBI’s back to back blood sucking declarations, I decided to collect the postage charge from customers, the customers yell at me with a red eye. their intention is I have to manage from the commission I get. They may shift to already established distributors who do not impose a postage charge on their customers. In tier 3 cities people do SIP of Rs.1000 p.m only. I do not think there is any benefit to a distributor from SIP and his postage charge is not even recoverable after 5 years. By these declarations, it is just like SEBI has cut its legs. Those who have already achieved an AUM of Rs 5 crore or more than that, may survive in the market but those distributors who are new to the market, no doubt will shut down within 1 year of starting the business. And distributors like me who are blinking in the middle with 1.5 years of experience may not try for new customers just recertify after 3 years. In tier 3 cities there will be a sharp decline in business.
    Harsh Agarwal · 5 years ago
    One of the best replies and points made so far. SEBI doesn't understand that most investors in India are not as much tech savvy. Having to do courier for doing KYC and other jobs itself will eat all your brokerage.
    Reply
    jasdeep · 5 years ago `
    WE THE IFAs ARE WEEDS. ROOT OUT US.
    WE MUST BE STARVED AS MUCH AS POSSIBLE BY AMCs AND POLICY MAKERS.

    MOTIVE IS VERY CLEAR COMMISSION FREE MUTUAL FUND INDUSTRY. COMMISSION IS A BAD TERM AND HAS A DIFFERENT MEANING IN THE EYES OF RULING GOVERNMENT.
    Rajesh Jain · 5 years ago `
    It will be very difficult to survive even for larger distributors as they have office , field staff , electricity and conveyance expenses .
    SEBI and AMFI should sit together with industry associations and find a reasonable solution.

    Cut on old assets is extremely unjustified as that is agreed when the parties did business. On any new business it can be seen that if it is good and doable for the distributor,he will do business otherwise leave it .

    All concerned should find an amicable solution in the interest of the industry.
    Vishal Rastogi · 5 years ago `
    Sorry to say that all these association failed to tackle IFA's real problem with AMC & Regulator ....... still working against the business model............. industry or AMC or other should think " is there any business which sustained without a proper pay-outs (commission)...... even the biggest giant who started trading goods through online portal with thin layer margin to grab the larger portion of business of the market died sooner to their appearance just because margin shortfall to their profit.......... so, how could IFA survive when they cannot cash out their initial expenses in aquiring the business............
    Arbind Modi · 5 years ago `
    Not agreed with amc comment.. Their bottomline hit by 50%.. Even logic part is that difference in direct TER n regular TER are MFD , IFA, .. Why small IFA should always on radar to get most of the hit...
    Rajesh Jogdand · 5 years ago `
    One small solution on low trail commision is to charge more to m.f. investors for upfront commision.
    Prashant · 5 years ago `
    In direct and regular both TER has gone up if you have failed to notice so what AMCs have done is reduced brokerages on one hand and increased TER on the second. They have even increased TER in direct plans as well. Originally the plan was to reduce cost to benefit the investors which was an eyewash. SEBI has successfully maximised AMC's profits and will work really hard to make it even better. Taking away livelihood from us which is our fundamental right and right to dignity by advertising and allowing everyone to advertise against us is disgraceful and malicious.

    Shame shame shame
    Pankaj · 5 years ago `
    It seems SEBI want to literally kill IFA. AMFI is mute spectator. In last two years if commission can go down, I think AMFI certification n it's renewal must be free of cost. AMFI n AMCs promote SIPs day in n day out. Have they ever calculated commission on 1000 rupees SIPs for 3 years. IFA gets less than the documents n petrol expenses, leave aside customer visits n engagement expenses.,..
    I urge CAFE mutual n IFA associations to strongly put forth these points.
    Goutam Kumar Laha · 5 years ago `
    Go for small AMCs.This is our small protest to big AMCs.
    Sonu · 5 years ago `
    We should go on strike.atleast for 2-3 days to show them zero business login day
    Yogesh · 5 years ago `
    As to show dissatisfaction,good to divert towards term plan and fd sort of products and avoid Mf selling
    Industry will see the result
    GANESAN · 5 years ago `
    lot of old assets existing trail is 30to 50 basis points. But the reduction is 50 to 75 percent.which is not justifiable.AMC are cheating the distributors in the name of SEBI AND AMFI .Let them pay trail for all assets asper present structure eligible.AMc are charging expenses for non kyc folio also.but why it withheld commision in the name of sebi rule.They are protecting their margins.Nobody is listening.SEBI acting like manager.not acting like regulator.
    Arun Gupta · 5 years ago `
    Can be unite for a week at least and do not deposit any fresh business for a week only and see the reaction
    Umashankar · 5 years ago
    I agree with you
    tdevendra · 5 years ago
    it is the big amcs ,amfi who have specific desires of destabiling the entire ifa, small amcs to direct their business. sebi is misguided, and no understanding of ifa doing business. 4 amcs together wants dictate terms to entire ifa fraternity as they are very fragile. while sebi guidelines that TER ratios is only cost cutting for the fund house functioning, fund manager inspite of not delivering have amassed huge wealth for personnel gains. this is dharma according to them. amfi in connivance with fund houses, fund managers, and silently participating and acknowledging the ulterior designs of the above due to deals of under hand
    Reply
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