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  • MF News Post upfront commission ban, top distributors see marginal or no growth in their earnings

    Post upfront commission ban, top distributors see marginal or no growth in their earnings

    India’s top 20 distributors saw marginal dip in their gross commission.
    Nishant Patnaik Jul 3, 2019

    Ban on upfront commission has impacted distributors earnings.

    Even as the assets under advisory (AUA) of top distributors increased by 12% i.e. from Rs.5.01 lakh crore to Rs.5.73 lakh crore, gross commission earned by them reduced marginally from Rs.5252 crore to Rs.4795 crore last fiscal.

    Largest distributors by commission earned

    Among the top 20 distributors, NJ India remained the largest mutual fund distributor. NJ India earnings grew from Rs.787 crore in FY 2017-18 to Rs.808 crore in FY 2018-19. Its assets under advisory increased by close to Rs.13000 crore to reach Rs.62,947 crore during the same period.

    Axis Bank piped HDFC Bank and SBI Bank to become the second largest distributor. The bank earned close to Rs.554 crore, followed by HDFC Bank at Rs. 497 crore and SBI at Rs.497 crore.

    Among the distributors who recorded the highest growth in commission earnings in percentage terms were Anand Rathi Wealth Services, Aditya Birla Finance and Pioneer Client Associate.

    Interestingly, only two distributors – Anand Rathi Wealth Services and Aditya Birla Finance managed to record double digit growth last fiscal in terms of growth in gross commission. Most distributors saw either single digit growth or negative growth in their gross commission last fiscal.

    It is pertinent to mention here that net earnings of these distributors are less than the gross commission since they incur expenses on running their businesses.

    Gross commission of top 20 mutual fund distributor in FY 2018-19

     

    Name of the ARN Holder

    Gross Amount paid FY 2018-19

    Gross Amount paid FY 2017-18

    Absolute Change

    Change  in %

    NJ India Invest Pvt Ltd

    808.00

    787.00

    21.00

    3%

    Axis Bank Limited

    554.00

    538.00

    16.00

    3%

    HDFC Bank Limited

    497.00

    641.00

    -144.00

    -22%

    State Bank of India

    488.00

    558.00

    -70.00

    -13%

    ICICI Bank Limited

    355.00

    470.00

    -115.00

    -24%

    ICICI Securities Limited

    319.00

    317.00

    2.00

    1%

    Kotak Mahindra Bank Limited

    255.00

    274.00

    -19.00

    -7%

    Prudent Corporate Advisory Services Ltd

    235.00

    218.00

    17.00

    8%

    Citibank N.A

    182.00

    249.00

    -67.00

    -27%

    IIFL Wealth Management Limited

    176.00

    175.00

    1.00

    1%

    Standard Chartered Bank

    151.00

    185.00

    -34.00

    -18%

    Anand Rathi Wealth Services Limited

    121.00

    98.00

    23.00

    23%

    Hongkong & Shanghai Banking Corporation Ltd.

    114.00

    121.00

    -7.00

    -6%

    Indus Ind Bank Ltd

    95.00

    160.00

    -65.00

    -41%

    Bajaj Capital Ltd.

    92.00

    101.00

    -9.00

    -9%

    Julius Baer Wealth Advisors (India) Private Limited

    91.00

    88.00

    3.00

    3%

    Karvy Stock Broking Limited

    88.00

    93.00

    -5.00

    -5%

    JM Financial Services Limited

    62.00

    79.00

    -17.00

    -22%

    Pioneer Client Associates Private Limited

    59.00

    54.00

    5.00

    9%

    Aditya Birla Finance Limited

    53.00

    46.00

    7.00

    15%

    Total

    4795

    5252

    -457

    -0.087

     

    Assets under advisory

    The assets under advisory are an indicator of how much commission the distributor earns. For instance, Kotak Mahindra Bank managed AUM of Rs.37555 crore and earned Rs.255 crore (1.08% of the assets under advisory). AMFI data shows IndusInd Bank, HSBC Bank and NJ India received over 2% of commission from the assets they manage last fiscal.

    In terms of AUA, while HDFC Bank stood at third position in terms of gross commission received last fiscal, it continued to hold the mantle of being the largest distributor. HDFC Bank’s MF AUA increased by Rs.9574 crore, from Rs.63370 crore in FY 2017-18 to Rs.72944 crore in FY 2018-19.

    SBI was at second position in terms of AUA ranking at Rs.64280 crore, followed by NJ India at Rs.62947 (Rs45937crore) and Axis Bank at Rs.52923 crore.

    Among the top 20 distributors, SBI recorded highest growth in its AUA both in terms of absolute and percentage growth last fiscal. Its AUA grew by over Rs.21,000 crore or 51% to reach AUA of Rs.64280 crore.

    Assets under advisory of top 20 distribution in FY 2018-19

    AMC

    AUM FY 2018-19

    AUM FY 2017-18

    Change

    Change in %

    HDFC Bank

    72944

    63370

    9574

    15%

    State Bank of India

    64280

    42697

    21583

    51%

    NJ India

    62947

    50157

    12790

    25%

    Axis Bank

    52923

    45937

    6986

    15%

    ICICI Bank

    41803

    38262

    3541

    9%

    Kotak Mahindra Bank

    37555

    40307

    -2752

    -7%

    ICICI Securities

    34510

    29811

    4699

    16%

    IIFL Wealth

    30568

    30752

    -184

    -1%

    Citi Bank

    28664

    30084

    -1420

    -5%

    Prudent

    19033

    13997

    5036

    36%

    HSBC

    18107

    18115

    -8

    0%

    Standard Chartered

    17905

    17598

    307

    2%

    Julius Bear

    13838

    13425

    413

    3%

    SPA Capital

    12817

    11481

    1336

    12%

    JM Financial

    11926

    16026

    -4100

    -26%

    Aditya Birla Finance

    11273

    10144

    1129

    11%

    Anand Rathi

    11242

    8986

    2256

    25%

    Karvy Stock Broking

    10170

    9350

    820

    9%

    Bajaj Capital

    10128

    9978

    150

    2%

    L&T Capital Markets

    10043

    9184

    859

    9%

    Total

    572676

    509661

    63015

    12%

     

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    2 Comments
    KEVAL ARVINDBHAI JETHI · 5 years ago `
    Most of this Distributor are just sales point and they don't add any value to investor. Mossellit bank do mis selling and don't provide continuous support to investor. They should not cry for upfront ban.
    Prashant · 5 years ago `
    Most of them are banks who are the biggest missellers and also who only and only work for commissions where as IFAs don't so by showing this you are painting distributors as evils whereas the fact is after TER cut AMCs made huge profits which means the benefit was not passed into the investors completely and whatever little benefit passed on came from distributors pockets so investors lose, distributors lose and AMCs gain. This is the regulator for you.
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