One of the largest MF distributors, ICICI Securities (I-Sec) has launched a new facility called ‘One Click Investment’ through which the distributor offers baskets of mutual funds customized as per investment objectives of investors. The facility covers the entire spectrum of investors i.e. from HNI to retail investors including DIY (do it yourself).
The distributor claims that they have curated funds after extensive analysis on both qualitative and quantitative parameters. The basket composition ranges from pure equity to pure debt and a combination of both.
“One repeated feedback we have been getting from our investors is the amount of research they need to do before making a scheme selection and thereafter having to constantly monitor its performance. To free investors of this botheration and effort, we have introduced this facility, where based on an individual’s goals and risk appetite, one can choose amongst the available baskets with underlying mutual fund schemes selected based on our extensive research considering not only historical returns but also future growth potential. The baskets offer both lump sum and SIP investing modes, making this a very efficient investment vehicle,” said Vijay Chandok, MD & CEO, ICICI Securities.
