UTI Mutual Fund has collaborated with Resulticks to strengthen its distributors and customers engagement and communication program.
With this, the fund house would be able to customize its communication strategy with distributors and investors. For instance, if your clients’ SIP with UTI MF is about to expire, the system will send an email to the distributor and his client to renew SIP.
Gaurav Suri, Head of Marketing, UTI MF said, “Continuous and consistent experiences are key to customer engagement. It is our endeavor to recognize every individual in context and keep them at the center of every interaction, regardless of touchpoint. Resulticks is a perfect fit from this perspective, given its omnichannel capabilities and ROI-focused approach. Together, we are looking forward to delight our customers with seamless, unique journeys that will form the foundation of long and lasting relationships.”
Explaining about the marketing automation, he said that it is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to create seamless customer experience and better ROI.
Suri further said that it would help them reduce costs and increase efficiency.
