The share of individual investors rose to 54.1% or Rs 13.85 lakh crore of the total industry’s average AUM in September 2019, as against 53.3% or Rs 12.96 lakh crore a year ago.
Individual investors include retail investors and HNIs.
Meanwhile, institutional investors’ share in the MF industry declined to 45.9% or Rs 11.75 lakh crore in September 2019 from 46.7% or Rs 11.35 lakh crore a year ago. Institutions include domestic and foreign institutions and banks.
In September 2019, AAUM of the Indian MF industry stood at Rs 25.60 lakh crore, 5.3% higher from Rs 24.31 lakh crore a year ago.
Industry experts are of the view that popularity of SIP and the ‘Mutual Fund Sahi Hai’ campaign has played a key role in increasing the participation from individual investors.
Interestingly, a deeper look at the data shows that proportionate share of individual investors has increased in debt schemes as well. Usually, institutional investors dominate liquid and money market schemes.
Data shows that as on September 2019, debt oriented schemes derived 46% of their assets from individual investors. The number stood at 44% a year ago.
Similarly, liquid/ money market funds derived 16% of their assets from individual investors in September this year. Last year in September, the number stood at 16%.
In case of equity-oriented funds, there was no change in proportionate share of individual and institutional players. Equity-oriented schemes continue to derive 87% of their assets from individual investors and the remaining 13% from institutional players.
