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  • MF News AMFI to release a whitepaper to suggest measures to add more distributors

    AMFI to release a whitepaper to suggest measures to add more distributors

    The suggestions include measures to encourage youth to take up mutual fund distribution as a full time career.
    Bhakti Makwana Jan 10, 2020

    PricewaterhouseCoopers (PwC) in consultation with two board members has reportedly submitted a white paper to AMFI suggesting measures to rope in more distributors to the mutual fund industry.

    Last year, AMFI had constituted a working group comprising two board members, Vishal Kapoor, CEO, IDFC MF and Prathit Bhobe, MD and CEO, Tata MF to suggest ways to increase the number of IFAs and make MF distribution an attractive and appealing career option for individuals. PwC was entrusted with the task of submitting a white paper in this regard.

    An AMFI board member requesting anonymity told Cafemutual that the working group has already submitted a white paper to AMFI in this regard. He said, “The white paper comprises a 10 year roadmap for the MF industry to rope in more distributors. Among a few suggestions are introduction of a dedicated course for college aspirants to take up advisory business and business development training programs for existing distributors to reduce attrition.” He further said that AMFI is likely to release this white paper soon.

    The latest data by AMFI shows that the industry has seen a significant decline in the addition of new IFAs as only 5,709 new IFAs have joined in April-November 2019, as against 13,273 in the corresponding period in 2018. This leads to a steep 57% fall in addition of new IFAs.

    In a vision document release last year, AMFI said that the number of individual MF distributors currently registered with AMFI is just over 83,000 and this number would be far less if the number of inactive distributors is factored in.  Thus, the per-capita number of individual MF distributors (or IFAs as they are commonly referred to) vis-à-vis India’s population of 1.34 billion is woefully small, especially when compared to the insurance sector, which has reportedly more than 2.2 million insurance agents. A rough calculation shows that India has one IFA for every 16,200 people.

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    26 Comments
    Shri ram · 4 years ago `
    mutual fund distribution as a full time career as a good think.but bankars mutual fund distribution and diract plan is our comptitor...
    Starting income is low in mf bussiness...
    How to survive as a distributor ..
    Malik · 4 years ago
    When u put passion before profit should be your mantra to become successful.
    Reply
    N K ESWARLAL · 4 years ago `
    ABOLISING IN UPFRONT COMMISSION IS DIFFICULT TO RUN MY FAMILY. WHEN I AM WORKING ONLY FOR MY AND FAMILY DAILY BREAD WHAT IS THE LOGIC BEHIND ABOLISHED UPFRONT COMMISSION. ACTUALLY I AM GETTING LUMSUM INVESTMENTS AND LESS BUSINESS IN SIP. SO I WILL HAPPY IF UPFRONT COMMISSION IS REINTRODUCE. THANK YOU.
    Ranjan Dutta Gupta · 4 years ago
    The blunder MF industry has done is stopping of upfront commission. It is very simple to understand. If I supply to my business clients it goes without saying that they need to pay for the items if they say we will pay it in 12 installment over a period of one year. Should I do that business??. So upfront commission of at least 1.25% should be introduced.
    Reply
    Ganesh · 4 years ago `
    Re introduce upfront commission, otherwise surviving is very difficult in this volatile market .
    Prashant · 4 years ago `
    It is high time distributors realise that this exercise is just because AMCs are losing business and so profits. Distributors should also realise and stop bringing new business immediately because if we unite we can get our right. Distributors should also realise that this exercise should be boycotted because they will first use us and then throw us like what they did from last 3 years. Now when they realise that reducing brokerages has actually only and only has helped AMCs and AMFI being a mutual fund lobby can't justify what they have done so now to show that they care for distributors they are coming with this eyewash. I request all the distributors to boycott and not recommend anyone and in fact discourage people from becoming distributors. The fight has to be fought till the end. They must give us in writing that they will not touch our income in future and if any reduction in cost AMCs have to bear it completely. Like right now when we are nearing it completely. Only and only then we should start the business and bring or encourage new distributors. We should do what the corporates did with the government and they got what they wanted.
    Jyotirmoy · 4 years ago
    You are right sir
    Malik · 4 years ago
    We live in a corporate world where killing the individual and swallowing their business by corporate is way of life. Govt work for them only. It won't protect the individual who has family and basic consumer of everything because of him economy runs.
    I don't know how the corporate believe that it can grow once the consumer is left with no job , no money
    Lakshmi Kanta Goswami · 4 years ago
    Here new IFA can not survive because person to person here payout by AMC many old IFA think to change line .I ask AMFI send us customer to purchase MF what ever we get pay that is not enough for road expenses our labor zero . why we pay AMFI every three year when AMFI cut our Income . what is the reason to cut TAR when Customer and IFA happy enjoy return and fund also deliver @15% return but after cut TAR what happen No Happy customer neither IFA and fund also down return .
    Reply
    rajesh bhardwaj · 4 years ago `
    BAN THE DIRECT PLAN
    Riyasudeen · 4 years ago `
    Ban direct plans
    Vishal Rastogi · 4 years ago `
    We are already potential partner for MF Distribution channel the only blockage in its further growth is an appropriate remuneration. It is the biggest hurdel in distribution growth as when existing distributors is facing challenge then how a new commer wil dare it to go....Why & What is the use of taking suggestion from such a big brand & paying them for it when the solution is their in ur basket....?
    Bikash Ranjan Chowdhury · 4 years ago `
    At last amfi & other associates has come to realize the destruction they have done to the Mutual Fund Industry as a whole, particularly to the IFA faternity . I am in the Mutual fund business for 15 years. As per my knowledge thousands of IFAs has abandoned the industry due to hostile attitudes and poor brokerage. The situation is suffocating atmospheres. Now I hope some positive move will be taken to improve the scenarios.
    Ranjan Dutta Gupta · 4 years ago `
    The blunder MF industry has done is stopping of upfront commission. It is very simple to understand. If I supply to my business clients it goes without saying that they need to pay for the items if they say we will pay it in 12 installment over a period of one year. Should I do that business??. So upfront commission of at least 1.25% should be introduced.
    Ranjan Dutta Gupta · 4 years ago
    Another important point is RIA and direct investment cannot co exist. Both cannot exist together. Investor can take advice from RIA and then delay their investment and hold payment of fees and then go directly to invest
    Mr.Cyprian G Sequeira · 4 years ago
    Direct plans should be offered through RIA only.
    Reply
    Ranjan Dutta Gupta · 4 years ago `
    AMFI must print mobile or phone number of IFA on the account statement so that investors can get in touch with them for any need or clarification
    SAURABH ASTHANA · 4 years ago `
    what a mockery it is been. first introduction of direct plans and then cutting of brokerage. if distributor commission is stopping customers to get good return then SEBI and AMFI must see the Salary structure of Mf companies. without gain selling Mutual funds is nothing more then a social service
    Kashinath Mantri · 4 years ago `
    AMFI wanyvnew set of distributors, who promote Mutual Funds for charity W/o compensation & promote direct plans !! Finally, 'stab' the distributors from back !! Direct Plans are creating mis-trust among investors against MF Distributors !!
    Mr.Cyprian G Sequeira · 4 years ago `
    PLATFORMS offering direct plans with out charging any fees are spoiling market. Amfi should point out this in their so called white paper.
    Mr.Cyprian G Sequeira · 4 years ago `
    PLATFORMS offering direct plans with out charging any fees are spoiling market. Amfi should point out this in their so called white paper.
    Khan · 4 years ago `
    Indian MF industry is now a victim of over regulation. SEBI / AMFI have realised their mistake but do not want to accept & make credible changes. Regulators need to be overhauled with a new progressive & pragmatic teams.
    Kumar Narayan Pal · 4 years ago `
    First, the abolishion of upfront brokerage from 2.25 to anything lower than 1.25. Secondly, introduction of Direct plans. Then discrimination between distributors on their payouts depending on how much AUM do they have in the industry & how much do they have in that perticular AMC. Again totally abolishing upfront brokerage, levying GST on the distributors income, introduction of RIA, distribution of MF through Paytm & such bodies, disclosure of distributors income in SOA. reduction in Total expense ratio & now the drama of issueing white paper & investigating the outcome of the malice that they have committed over the years through PWC incurring heavy expense is nothing but an eyewash as per my understanding. The law-makers & regulatory authority thought that they required distributors when the industry was in a nascent stage but now they felt that the industry has matured enough just like Europe, USA & Australia & that people in India would come up to invest in MF all by themselves through online, where the literacy rate, knowledge of English language & internet accessability is much less as compared to the developed nations. Anyways best of luck to SEBI & AMFI.
    Rakesh C Popat · 4 years ago `
    Firstly there should be an authority different from mutual fund amcs who decide commission structure of mutual funds. Also mf distributors should get office maintenance charges from amcs for whom they are maintaining aum as per their terms and conditions.
    suresh · 4 years ago `
    Many IFA not doing business due to commission reducing now day and client ask services.Its difficult to run business in loss.
    Jitesh Babel · 4 years ago `
    SEBI and AMFI work entirely to make the business unviable and unremunerative for small distributors and then they spend even more money to figure out why new people are not joining the industry.

    EVEN A BANK CLERK GETS MORE SALARY PACKAGE THEN 75% OF THE IFA WORKING IN THE COUNTRY. CHECK THE FACTS ON BASIS OF INCOME MADE IN YEAR BY AN IFA AND I'M NOT EVEN TALKING ABOUT EXPENSES AND GROWTH.

    BAN UPFRONT. REDUCE TER ON ARBITRARY MANNER. REDUCE TRAIL ON OLD BUSINESS. LOWER COMMISSION TO SMALL DISTRIBUTOR AS COMPARED TO BIG DISTRIBUTORS. ANYDAY ANYTIME COMMISSION CAN BE CUT ON ALL AUM BY ANY AMC. EVERY 3 YEAR REGISTRATION CHARGES OF 25000 PLUS (WHY?)

    SO MANY REASONS AND THESE PEOPLE ARE SPENDING EVEN MORE MONEY ON REPORTS.

    MAHAMOORKHA LOG...

    MURARI · 4 years ago `
    Cafemutual is a highly respected industry website. I address this to the chief editor. Please please please read this in totality. No efforts were spared to remove the IFAs from the scene. Even the existing IFAs are reeling under operating loss.Many of the registered intermediaries are charging money for advising and putting the deals in a different ARN number from family or otherwise. It is known to everyone. Now who would enter the field ? What kind of a brain storming are we talking about? PWC will give a report, collect the money and go off. This industry has been literally ruined. the unfortunate part of it is that best brains have called it quits. Will they ever come back? I have been spending out of my reserves and I too have decided to quit very shortly. The pity is that the accrued wisdom is going to be a waste as and when experienced ones leave. The bright new comers, if at all they come will be ruining their time and future too if they choose this courier. It is not a joke. A whole industry has been ruined. A road map of 10 years is ridiculous. Till then the existing IFAs can eat grass and survive. All the best to PWC . Ask anyone the hassles of paper work . It is killing and the questions that clients ask which certainly needs replying is an awesome work. All this we do. The AMCs have taken care of themselves adequately. Their are not touched. The TER reduction is passed on to advisors. Anyways nothing can be done. My 18 yrs as a die hard professional has just become a waste. precious 18 yrs , for no fault of mine.
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