Soon you will see Sachin Tendulkar and MS Dhoni speaking about the benefits of mutual funds.
Now that SEBI has allowed celebrity endorsement of mutual funds at an industry level, AMFI has signed cricketing icons Sachin Tendulkar and MS Dhoni to promote ‘Mutual Funds Sahi Hai’ campaign.
Sharing the rationale, N S Venkatesh, Chief Executive, AMFI said, "After three years of ‘Mutual Funds Sahi Hai’ campaign, we felt that the time is right to take the conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”
In a press release, Nilesh Shah, Chairman, AMFI said, ''Sachin Tendulkar and M S Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer term approach towards investment. Longer term approach be it, in cricketing career or in mutual fund investments can deliver rich dividends be it for cricketers or investors, alike."
Sharing his experience, Sachin Tendulkar said, “I am excited to be associated with the Mutual Funds Sahi Hai initiative, through AMFI, to help create awareness about mutual funds. Discipline and longer term approach is the cornerstone towards achieving success, be it in any sport and likewise in personal investing."
Seconding his view, Mahendra Singh Dhoni said, “I take great pride in being associated with the “Mutual Fund Sahi Hai’ campaign. Having goal-based approach, starting early, staying disciplined and not being fazed by volatility, are the four mantras, I have always followed, be it in my cricketing career or in personal money management."
