Cafemutual’s new book “Turbo Charge Your Business” launched at CIFA 2020, is a collection of fresh articles on how to grow and manage your MF distribution business. The book also dives into specific topics such as negotiating brokerages and transferring assets.
Talking about the book, Nishant Patnaik, Associate Editor, Cafemutual said, “The book is a complete manual for MF distributors. The book covers everything, right from negotiating brokerage with AMCs to setting up an ideal office or getting business from inactive clients.”
Sharing the rationale, Anita Sutrave, Dy. CEO, Cafemutual said, “The main objective of ‘Turbo Charge Your Business’ is to present practical business development ideas in a jargon-free manner, along with articles highlighting operational issues like ARN and EUIN renewal, how to appoint or change nominees and so on.”
Written in an easy-to-understand language, the book has 50 articles, divided into 8 sections that gives insights on growing business in an interesting way. Each chapter in the book is followed by key highlights at the end.
Readers can easily locate chapters looking at the sections. For instance, if you are looking for insights on transferring AUM or changing nominees, you can go to the section called ‘Handling operations and compliance’ and if you need some tips to impress clients in the first meeting, you can go to the ‘Acquiring New Clients’ segment directly.
Vishal Kapoor, CEO, IDFC Mutual Fund said, “Turbo Charge Your Business offers an insightful path for new as well as established distributors to introspect and realign their businesses in today’s reality. This is a must read for anyone looking to build and sustain their fund distribution business.”
Peshotan Dastoor, National Sales Director, Franklin Templeton said, “I recommend ‘Turbo Charge Your Business’ as a must read for all mutual fund practitioners with its comprehensive coverage of areas of across business development, practice, client management and more. Both large and small IFAs including entry level will find the relevant ammunition in this book to grow their business.”
‘Turbo Charge Your Business’ costs Rs 599 and is published by Cafemutual. If you wish to learn new techniques of growing business in an interesting way, then this is the book for you.
