The top 20 fund houses that manage industry’s 96% assets have garnered around 44% of their assets through the direct route. Data available on the website of these top 20 fund houses show that AAUM of these MFs stood at Rs 27.21 lakh crore in January. Of this, Rs 12.18 lakh crore or 44% came via the direct route.
SBI MF’s AAUM through the direct route stood at Rs 2.14 lakh crore, a major chunk of which came because of the flows from the government-run EPFO to its ETFs.
Next in the list is HDFC MF with Rs 1.66 lakh crore of direct AAUM followed by ICICI Prudential MF with Rs 1.64 lakh crore of direct AAUM. Aditya Birla Sun Life MF has occupied the 4th spot with Rs.1.25 lakh crore of direct AAUM and Kotak MF at the 5th spot with Rs 1.03 lakh crore of direct AAUM.
In percentage terms, SBI MF has topped the table with 56% of its assets coming via direct route. There were three other fund houses that have accumulated more than 50% of their assets through the direct route. IDFC MF, Kotak MF and Invesco MF have fetched 54%, 53% and 51% of their assets from direct plan, respectively.
Here is the list of the top 20 AMCs with contribution from direct plan to their total AAUM
AAUM (in Rs crore)
Fund house |
Total AAUM in Jan |
Total Direct AAUM in Jan |
Total direct AAUM share |
SBI |
383,028.14 |
214,473.03 |
55.99% |
HDFC |
388,112.11 |
166,702.16 |
42.95% |
ICICI Pru |
368,437.10 |
164,793.08 |
44.73% |
ABSL |
259,188.76 |
124,832.74 |
48.16% |
Kotak |
192,925.11 |
103,539.56 |
53.67% |
Nippon India |
210,025.65 |
95,492.35 |
45.47% |
IDFC |
106,922.69 |
57,869.99 |
54.12% |
UTI |
161,590.88 |
56,628.22 |
35.04% |
Axis |
139,229.17 |
55,336.96 |
39.75% |
FT |
126,997.10 |
37,636.46 |
29.64% |
DSP |
83,123.64 |
33,628.86 |
40.46% |
L&T |
74,917.68 |
27,976.69 |
37.34% |
Tata |
57,493.23 |
25,974.31 |
45.18% |
Invesco |
27,009.86 |
13,924.66 |
51.55% |
Mirae Asset |
44,253.13 |
12,521.80 |
28.30% |
Sundaram |
33,069.12 |
10,768.42 |
32.56% |
Motilal Oswal |
20,967.22 |
8,287.53 |
39.53% |
Edelweiss |
24,423.77 |
4,941.98 |
20.23% |
CR |
18,071.04 |
2,885.54 |
15.97% |
LIC |
2,070.90 |
249.56 |
12.05% |
Total |
27,21,586.30 |
1,218,463.90 |
44.00% |