In the wake of the nationwide lockdown to check the spread of Covid-19, Axis MF has stepped up to do its bit.
In its bid to promote responsible investing, the fund house has started a campaign that urges people to #StayIndoorsPlease and #StayInvested.
The lockdown and consistent news flows on covid-19 pandemic have portrayed a grim picture about the global economy and financial markets among investors. Further, a sharp correction in equity markets have pushed investor portfolios deep into the red. Naturally, these factors have instilled in investors a negative outlook about everything.
Keeping in mind the current circumstances, Axis MF has deployed humour to create awareness among investors. By taking a comic route through cartoons, the campaign drives home the point that investors need to stay away from hot tips and noise that can be counterproductive for their long-term financial goals.
Further, the campaign urges investors to not get swayed by short-term volatility and seek advice from their financial coach like individual MFDs before taking any call on their investments.
Here are some cartoons that underline the need to stay away from hot tips and noise, the importance of expert advice in every aspect of life to stay focused and achieve goals.
The campaign reminds investors that everything may seem doomed at this point but if investors stay calm, avoid market noise and take right advice from individual MFDs, they would be able to achieve all their financial goals.
