IDFC Mutual Fund has launched its investor awareness initiative video jingle campaign – ‘Smart Bano, Invest Karo’ in Hindi and ‘Be Smart, Stay Invested’ in English.
Both these videos promote the importance of staying invested in volatiles time and investing money whenever the market corrects.
In a press release, Gaurab Parija, Head – Sales & Marketing, IDFC MF said, “We commissioned the video jingle keeping in mind that the world in lockdown mode is going through a tough phase and the financial markets are in turmoil. People are worried about the state of their current investments and how they will perform in the future. We wanted to address this concern through the jingle in a light-hearted manner reminding everyone that even though the markets are down, investment opportunities still exist.”
