Around two years back, Prathiba Girish of Finwise Personal Finance Solutions decided to be active on social media. She started exploring multiple mediums such as videos, podcasts and writing and finally she settled on writing.
“Now in writing also there are many ways of doing it. For instance, you can be someone who is really good with Twitter, which requires presenting your point of view in a few characters. You can write a 100 word piece and do it very frequently. But we thought we would do well, if we write 750-1000 word articles,” she said this at CIFA 2020 Express Talk.
Initially, Prathiba's idea was to reach out to readers 5 days a week. But it did not pan out as expected. She realised that it takes a lot of time and resources to reach out to people every day. Eventually, Prathiba and her team found their sweet spot and decided to post content twice a week.
“So find your pace and stick to it, you don’t have to do what others are doing. If you are publishing an article once a month, that is okay. But you need to be consistent,” she said.
Another thing that Prathiba realized is every media has a different set of rules and MFDs need to play accordingly. For instance, you can put 2 posts everyday on Facebook and LinkedIn. But for WhatsApp this could be very intrusive. Hence, you should not add everyone to your broadcast list.
Prathiba says, “Now when we meet clients, we seek their permission to add them to our broadcast list on WhatsApp. Because of this, we have not had anybody complaining about the frequency or the number of posts we send.”
Sharing about her blogs and topics of articles she said that distributors should keep in mind the audience and write articles accordingly. Further, the ideas need to be original.
“This is one thing that we are extremely conscious about. If the ideas are not original, people can see through it and you can lose your credibility,” she added.
