IDFC MF launches #DateyRaho campaign to acknowledge distributors

IDFC Mutual Fund has launched #DateyRaho campaign to acknowledge the efforts put in by the distributors in handholding investors during this phase of uncertainty.

Under this campaign, the fund house has created two 45 second videos – one each in Hindi and English to express gratitude to the MF distribution community.

Here is the video link:

#DateyRaho (Hindi): - https://youtu.be/dEKaWjVPqN0

#DateyRaho (English): - https://youtu.be/E6VyVNafWgM

In a press release, Gaurab Parija, Head – Sales & Marketing, IDFC AMC believes that MF distributors play a major role in growth of MF industry. He said, “The role of the distributor partner in helping guide investors and match their risk appetite with expected rewards is critical to the growth of the Mutual Fund industry. While AMFI and Mutual Fund houses have put in a lot of effort to help the industry grow, it is the distributor partners who were the feet-on-ground, this campaign is a way for us to show our gratitude to them.”