Thanks to video eKYC, Aditya Birla Sun Life Mutual Fund has acquired over 50,000 new investors during lockdown, said the company press release.
Through video eKYC, investors can complete and submit their KYC application from the safety and security of their homes.
A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC said, “The ongoing lockdown has made physical modes of submitting KYC applications inconvenient. With our already available video eKYC solution, we have been able to win over this logistical challenge. This mode of onboarding is seeing rapid increase on a daily basis by distributors and investors. In fact, with 97% of our transactions being carried out digitally during lockdown shows how our partners and customers are leveraging the tech infrastructure for ease and speed.”
Arpit Ratan, co-founder of Signzy said, “This solution is designed to cut down time and costs for onboarding new customers while simultaneously delivering much superior customer experience. It also meets the strictest infosec regulations and data security requirements. Our collective goal is to bring awareness and importance to the idea of video-KYC and normalise digital banking for the benefit of both financial services providers and their customers.”
