SUBSCRIBE NEWSLETTER
  • Change Language
  • English
  • Hindi
  • Marathi
  • Gujarati
  • Punjabi
  • Tamil
  • Telugu
  • Bengali
  • MF News Direct plans become costlier

    Direct plans become costlier

    Many fund houses have reduced costs incurred on marketing and distribution of their schemes.
    Sridhar Kumar Sahu Aug 19, 2020

    Direct plans of equity schemes of top fund houses have become costlier now as many fund houses have increased the TER in these plans. Among such top fund houses are SBI MF, ICICI Pru MF, Nippon India MF, Axis MF, Franklin Templeton MF, DSP MF and Mirae Asset MF.

    Some of these top fund houses explained to Cafemutual that the TER in the direct plan has increased due to a reduction in marketing and selling costs which include distributor commission.

    AMCs follow a formula prescribed by SEBI to determine the TER of schemes. According to this formula, TER of a direct plan is arrived after deducting distribution cost and various other marketing & sales costs from the regular plan TER.

    To simplify, assume that an equity fund’s regular plan TER is 2% of the scheme. And distribution & marketing cost is around 0.6%. Therefore, the direct plan TER of this scheme will stand at 1.4%. If the marketing and selling cost comes down to by 20 bps to 0.4%, the direct plan TER will increase by 20 bps to 1.6% from 1.4% earlier. 

    In the recent past, since the marketing and selling cost in these schemes have come down, the direct plan TER has to be increased.

    Here are the details of the schemes whose direct plan witnessed a change in the TER of their direct plan.

    Scheme

    Previous TER (%)

    Revised TER (%)

    Effective date

    SBI Magnum Midcap Fund

    0.97

    1.02

    Jul 30

    SBI Blue Chip Fund

    0.84

    0.88

    Jul 30

    SBI Small Cap Fund

    0.72

    0.82

    Jul 30

    ICICI Prudential Banking & Financial Services Fund

    0.96

    1.09

    Aug 20

    ICICI Prudential Equity & Debt Fund

    0.98

    1.01

    Aug 20

    ICICI Prudential Value Discovery Fund

    1.03

    1.05

    Aug 20

    ICICI Prudential Multi-Asset Fund

    0.82

    0.91

    Aug 20

    ICICI Prudential Midcap Fund

    1.09

    1.14

    Aug 20

    ICICI Prudential Infrastructure Fund

    1.6

    1.67

    Aug 20

    ICICI Prudential Pharma Healthcare and Diagnostics (P.H.D) Fund

    1.09

    1.21

    Aug 20

    ICICI Prudential Exports & Services Fund

    1.62

    1.71

    Aug 20

    ICICI Prudential Long Term Equity Fund (Tax Saving)

    1.06

    1.1

    Aug 20

    Nippon India Growth Fund

    1.06

    1.07

    Aug 6

    Nippon India Multi Cap Fund

    1.03

    1.04

    Aug 6

    Nippon India Fpcused Equity Fund

    1.23

    1.25

    Aug 6

    Axis Equity Hybrid Fund – Direct Plan

    0.54

    0.63

    Jul 24

    Axis Dynamic Equity Fund – Direct Plan

    0.59

    0.67

    Jul 24

    Axis Growth Opportunities Fund – Direct Plan

    0.35

    0.5

    Jul 24

    Axis Bluechip Fund – Direct Plan

    0.33

    0.41

    Jul 23

    Axis Multicap Fund – Direct Plan

    0.38

    0.46

    Jul 23

    Axis Focused 25 Fund – Direct Plan

    0.51

    0.54

    Jul 22

    Axis Midcap Fund – Direct Plan

    0.43

    0.49

    Jul 22

    Franklin India Opportunities Fund

    1.19

    1.24

    Jul 30

    Templeton India Value Fund

    1.28

    1.3

    Jul 30

    DSP Equity Opportunities Fund

    0.8

    0.86

    Aug 04

    DSP Small Cap Fund

    0.9

    0.97

    Aug 04

    DSP Focus Fund

    0.87

    0.88

    Aug 04

    DSP Mid Cap Fund

    0.8

    0.83

    Aug 04

    DSP INDIA T.I.G.E.R FUND

    1.57

    1.6

    Aug 04

    DSP Tax Saver Fund

    0.81

    82

    Aug 04

    DSP Equity Fund

    0.9

    0.93

    Aug 04

    DSP Helathcare Fund

    0.84

    0.88

    Aug 04

    Mirae Asset Equity Savings Fund

    0.39

    0.4

    Aug 19

    Mirae Asset Focused Fund

    0.3

    0.32

    Aug 19

    Mirae Asset Tax Saver Fund

    0.36

    0.38

    Aug 19

    Mirae Asset Healthcare Fund

    0.63

    0.65

    Aug 19

     

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

    Click to clap
    Disclaimer: Cafemutual is an industry platform of mutual fund professionals. Our visitors are requested to maintain the decorum of the platform when expressing their thoughts and commenting on articles. Viewers are advised to refrain from making defamatory allegations against individuals. Those making abusive language or defamatory allegations will be blocked from accessing the web site.
    16 Comments
    Robin. Devroy · 3 years ago `
    Good move by amc,s
    Prashant · 3 years ago `
    I have been saying this from day one that reduction in brokerage is just an eyewash. It is not to benefit investors by making it cheap but just for maximising profits of AMCs. Now where is SEBI? How are the regulator allowing to increase the TER? Where is the so called investor favoured approach of SEBI? Even in Franklin case regulator has favoured AMC only over investors and that is the biggest reason why SEBI has lost its credibility as a regulator. What use is the regulator if they can't regulate what they are supposed to regulate and safeguard the investors? Instead they have been regulating distributor commissions and how to remove them from the equation so that AMCs get a free hand and can increase and maximise their profits and anytime close schemes and still can get away openly. Also due to increase in TER of direct schemes now direct scheme with RIA fees have become even more expensive than what it previously was. Previously direct plan with RIA fees was little more expensive than regular plan but now the gap has widened and RIA which is a failed model in UK from where our wise regulator has brought it from will now Gail miserably here as well. In fact it is a big failure here from the day one. So many RIAs have been stripoed of their license because of their wrongdoings which raises a big question mark on the regulator who grants license to anyone and everyone who pays them and then first allows them to file the investors and then takes action which is an eyewash. SEBI has completely lost credibility.

    No doubt this is the biggest reason why people have started in eating in equity directly in to sticks leaving mutual funds. Although the stock market is also regulated by the same regulator but there the middlemen which is AMC is not being favoured at least.
    Simoli Raval · 3 years ago
    Absolutely True
    Reply
    k sriram · 3 years ago `
    Good move from AMC
    K Bhuvan · 3 years ago `
    Regular and direct investments understands the AMC good decision
    Manish Arora · 3 years ago `
    I think direct TER should be more than Regular funds TER. As Marketing & Sales cost to promote and garner direct funds are more than distribution costs. All fund houses RM only do direct business, they are more inclined towards direct clients rather than distribution channel. Include the cost of sales team also while calculating TER. SEBI is not looking into this matter. Why don't AMC keep direct team to service direct client separately. Moreover operation teams of all AMCs cost goes to regular funds but are they not servicing direct clients also. They are also more serviceable to direct clients queries.
    SEBI should look into this matter and then decide costing of funds.
    R Sridhar · 3 years ago `
    There's a steep increase in Axis mutual fund schemes. Ha ha SEBI. The TER should be the other way around. The base rate should be for Direct scheme and sales and distributor expenses should be added to arrive at the regular TER. If the sales and distributor expenses decrease then the regular TER should be decreased, this is the proper way.
    RAJEEV KUMAr · 3 years ago `
    AUM Seperate For Direct And Regular Plan not refelect any where kindly raise the voice Its Help distributor And Small Investor
    Anish · 3 years ago `
    In Short Sab ek number ke Chor, Lootre Hai.....Sab Haram Khor Hai...sorry to say but everyone is having eye on Distributer commission....
    B john · 3 years ago `
    If the marketing and selling cost comes down, the total TER also have to come down ie if 20bps, then TER is 1.8%.
    Sumanas · 3 years ago

    This math/logic of AMC is something beyond my grasping power !! If regular plan TER is 2%, then that includes marketing cost and distribution cost. If marketing cost is reduced by say 20 basis points, then shouldn't TER of regular plan come down to 1.8% ? By increasing the TER of direct schemes, which is absurd by the way, neither investors will benefit nor distributors. Only AMC's will pocket the extra income. High time to purchase stocks of HDFC and Nippon and ride through the teriffic upcoming quarterly results. Hehe
    Reply
    DEBRAJSENGUPTA · 3 years ago `
    I have a few questions to ask. If anybody can throw light on these it will be beneficial.

    1. Direct plans are being actively promoted by Fintechs e.g. GROW, Scripbox, ETMoeny, PAYTm and now the controversial Kuvera Wealth. If they are offering FREE SERVICE how they are managing to stay afloat? How long they can burn Cash pumped in by PE investors? It is now absolutely clear that they have under table arrangements with AMCs i.e. Kuvera case. How these problems get resolved?

    2.If Clients are brought in by Fintech firms can they be serviced by AMC teams[ looking after Direct Sales] and if so , what is the benefit to the AMC. Would fintechs share cost of Direct teams of AMCs? If they do then should SEBI continue to look the other way?

    3. Institution sales have always been controversial be it Banks, NDs or Corporates. The AAUM growth happens IFIs only over the years. Now the earlier institutions are being replaced by these Fintechs . Does SEBI has to look at these entities as pet sons and abandon IFIs?

    4. RIAs are being asked to form Companies / corporate entities and if individual RIA model does not sustain they will have to go to Companies servicing RIAs like I-fast etc. Here too SEBI paving way for institutionalizing MF business? How does it going to benefit a large section of mass affluent clients who will not be able to avail quality service at reasonable cost?

    Sumanas · 3 years ago
    Arm twisiting my big corporates !! Have you seen the way SIPs are created and canceled these days by millennials through these apps. Young folks are trying to mint money by trying to time the market from the borrowed money. How are star ratings given by the robo investors on these direct plan apps ?
    Reply
    Sathish Kamath · 3 years ago `
    I think SEBI is high on Weed.....in the name of investor friendly they are working for corporates and are trying to remove brokers,distributors. First this direct plan in MF and now new stupid rules for Stock brokers. Traditional stock brokers are finished in coming years its all the way for discount brokers like Zeroda,Groww, upstocks. all these new regulations are in there favour. be it in MF or in Stock Broking.
    Sumanas · 3 years ago
    With entry of corporates, the plan is to execute SEP ( Systematic elimination plan !! ) on individual distributors.
    Reply
    Rishabh · 3 years ago `
    It is such a weird way of calculation , anyways even with this getting implemented I dont think in anyway direct becomes costlier, what about the distributor commission, very very strange and wrong way to put up the whole article.
    Login or Sign up to post comments.
    More than 2,07,000 of your industry peers are staying on top of their game by receiving daily tips, ideas and articles on growth strategies. Join them and stay updated by subscribing to Cafemutual newsletters.

    Fill in the below details or write to newsdesk@cafemutual.com and subscribe to Cafemutual Newsletter now.