Axis Mutual Fund has enabled mutual fund transactions through WhatsApp for investors.
Investors need to save Axis MF’s WhatsApp number 7506771113 and send a simple ‘Hi’ from their registered mobile number to start the conversation. Investors can use WhatsApp to invest in any schemes of Axis MF either via SIPs or through lumpsum. Registered investors can find more information about the scheme that they are interested in. The entire process will take just a few minutes, says the fund house.
Further, the WhatsApp service will enable investors to check the NAV, portfolio valuations and generate account statement. In addition, investors can use this number to raise a query or file a complaint with the fund house.
In a press release, Chandresh Kumar Nigam, MD & CEO, Axis MF says, “Customer expectations from services have changed manifold in light of the recent pandemic. Considering WhatsApp is one of the most widely used applications, the extension of our services on the said platform ensures that we engage with the consumer in the most efficient manner possible.”
