AMFI is associate sponsor of the Indian Premier League 2020 on Star Sports and Disney+Hotstar which is scheduled to start from September 19, 2020 in UAE.
In fact, AMFI has signed four more cricket stars Rohit Sharma, Shikhar Dhawan, Jasprit Bumrah and Shreyas Iyer for 'Mutual Funds Sahi Hai' campaign to create awareness amongst the youth and first time mutual fund investors. This is in addition to the earlier association with cricket icons like Sachin Tendulkar, M S Dhoni and Mithali Raj.
Now, AMFI aims to spread awareness about retirement, investing in mutual funds through low-cost ETF route, mentoring investors about tracking mutual fund performance on mutualfundssahihai.com and risks associated with investing in mutual funds.
In a press release, Nilesh Shah, Chairman, AMFI said, ‘’AMFI’s association with young cricketers along with the cricketing icons and cricket as a sport, which is more of a passion for all Indians, would help us build immediate connect with masses. The campaign is a refresher, demystifying mutual funds, especially creating awareness about Mutual Funds to a younger and newer set of investors across the country, and also help putting in perspective, the importance and utility of mutual funds for longer term wealth creation.”
N S Venkatesh, Chief Executive, AMFI said, "AMFI’s association with cricketers would help bring out strong parallels between techniques in cricket sport and goal-based Investment discipline. Starting early and sticking around, staying invested for longer term, accumulation at steady pace leading to larger returns and seeking expert advice, would certainly help in longer term wealth creation, paying rich dividends over time, like it would help win cricket matches.”
The TV advertisements:
On the direct plan, Bumrah is seen advocating investment into mutual fund schemes through the direct plan. However, Bumrah issues a cautionary note that one must have enough knowledge and understanding of mutual funds before choosing the direct plan.
On low-cost diversified structure of ETFs, Shikhar Dhawan prods his friend that instead of investing in equity shares of individual companies, , it is always better to invest in low cost ETFs which not only help in diversifying risk, but allows one to invest and even trade in a basket of multiple companies.
On performance aspect of mutual funds, Rohit counsels Shreyas to check out mutualfundssahihai.com for checking the performance of the mutual fund schemes, just like he would check out performance of players while selecting the team for their football video game.
