IDFC Mutual Fund has launched investor awareness campaign #PaisonKoRokoMat to encourage people to become MF investors.
In a press release, Vishal Kapoor, CEO – IDFC MF said, “While India has an enviable savings culture, a large portion of our savings is still sitting idle in traditional investment vehicles. With rising aspirations and standards of living, there is an opportunity for savers to upgrade their investment choices. Our latest campaign deploys unique characterisation and an innovative storyboard to urge savers to overcome their inertia and explore the smart and modern mutual fund vehicle for their investments.”
Gaurab Parija, Head – Sales & Marketing, IDFC MF added, “The campaign draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.”
The campaign will be promoted across television, print, outdoor and digital media in multiple languages.
