As MFDs, your persuasion and influence can get you a meeting with your prospect but it is your ability to break complex subjects into simple stories that will land you a client for life!
We all have grown up hearing grandma's stories that were intriguing and always carried such a powerful message. These stories have stayed with us since childhood as they were simple and easy to remember.
Psychologist Jerome Bruner found that we are 22 times more likely to remember a fact when it is wrapped in a story. Stanford’s Graduate School of Business found that when people listened to pitches, either containing facts and figures or a story, only 5% recalled a statistic, but a whopping 63% remembered the stories.
To help you master this crucial skill, Cafemutual and ICICI Prudential MF have launched the ‘Impactful storyteller’ where MFDs can share their unique stories of client interaction to win exciting prizes.
Through ‘Impactful storytelling’ MFDs can share their unique pitching style that has helped them grow business and diversify clients' portfolios.
Every month, Cafemutual will invite an article/video from MFDs stating a process/pitch that MFDs follow when approaching a prospective investor with a specific product. MFDs will be required to submit a video or article with their narrative.
The best entry will stand to get attractive prizes. The topic for this month’s contest is the balanced advantage fund. MFDs are invited to share their pitch for a balanced advantage fund through a video/article. The best response will be rewarded and get featured on Cafemutual’s website.
So hurry up and share your story at newsdesk@cafemutual.com to win exciting prizes.
