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  • MF News Where do MFDs and fintechs stand in the world of mutual funds?

    Where do MFDs and fintechs stand in the world of mutual funds?

    Fintechs are much behind MFDs in almost every parameter but are slowly catching up.
    Abhishek Kumar Aug 30, 2021

    Fintech firms are gaining ground in distribution business but MFDs are still far ahead. Individual and national distributors (NDs) command 37% share in the total industry AUM compared to 5% in case of fintechs.

    As on March 2021, assets under advisory of distributors and NDs amounted to Rs.12 lakh crore out of the total Rs.32 lakh crore industry assets. Fintechs have an AUA of Rs.1.60 lakh crore, shows IDFC MF's 'Mutual Fund Trends' report, which was prepared from CAMS-MFDEx data. The report covers 96% of the overall industry.

    In case of new sales in FY 2021, share of MFDs (includes individual distributors and NDs) was 28%. If we exclude the direct sales, the percentage jumps to 54%. For fintechs, the overall figure was 8%.

    If we look at the figure category wise, fintechs have a larger share in debt sales compared to equities. The report shows that 17% of the overall debt sales in FY 2021 came through fintechs. The same figure for equity funds was much lower at 7%.

    Fintechs performance in parameters such as net sales, SIP registrations and new folio additions is better. In FY 2021, fintechs recorded Rs.42,271 crore net sales and registered 36 lakh SIPs. MFDs registered 41 lakh SIPs in FY 2021. 

    The report does not includes cash and overnight fund sales data.

    AUM share

     

    Distributors

    Fintechs

    NDs

    FY 2021

    24%

    5%

    13%

    FY 2020

    22%

    5%

    12%

    AUM March 21

    7,72,127

    1,60,860

    4,18,236

           

    New sales

           

    FY 2021

    16%

    8%

    12%

    FY 2020

    18%

    7%

    9%

           

    New sales (excluding direct)

           

    FY 2021

    31%

    16%

    23%

    FY 2020

    34%

    13%

    17%

           

    Equity sales

           

    FY 2021

    38%

    7%

    20%

    FY 2020

    38%

    6%

    19%

           

    Debt sales

           

    FY 2021

    30%

    17%

    25%

    FY 2020

    34%

    16%

    16%

           

    Net sales (Rs crore)

           

    FY 2021

    -5,774

    42,271

    5570

    FY 2020

    66,101

    1,65,483

    45,284

           

    SIP registrations (in lakh)

           

    FY 2021

    20.86

    36.19

    20.06

    FY 2020

    11.63

    21.14

    16.21

           

    New folios

           

    FY 2021

    31,87,006

    37,22,355

    28,39,586

    FY 2020

    15,07,708

    23,01,681

    19,25,242

     

     

     

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    3 Comments
    Prakash Ranjan Sinha · 2 years ago `
    I have expressed earlier and again reiterating small MFDs ( IFAs) will become supplier to big aggregator. Distribution success now will be on money power ( brand building , advertisement) and tech power ( expanding reach at low cost). With almost nothing as upfront, competition with direct and Fintech cos small distributors business is at risk. Worse is investor even after availing years of services from them can change distributor and most likely go for direct without assigning any reason. Small distributors have to get their priorities right. Get out of follower mentality and learn to value themselves w.r.t time, learning, interactive pattern . I have lots of suggest them.
    S K PODDAR · 2 years ago `
    Very well said. Small ones will be pushed out of business. We are bearing the brunt of wrong investment advise, mis-selling and long bear phases with low returns on equity schemes. God bless. Amen.
    Sumesh Chandak · 2 years ago `
    Fundexpert will be contributing atleast 10% of new sales post March 2022 on behalf of IFAs. With IFAs doing transaction valued in crores per day on this platform, IFAs will beat fintech firms AUA in coming months with technology.
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