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  • MF News Tata MF launches ‘Max the Vax, Break The Hesitancy’ initiative

    Tata MF launches ‘Max the Vax, Break The Hesitancy’ initiative

    The newly launched campaign is in line with the fund house’s approach of building a living brand.
    Team Cafemutual Oct 23, 2021

    Celebrating the 1 billionth mark of vaccination, Tata MF has launched its new digital campaign 'Max the Vax, Break The Hesitancy'. Putting human emotions at its core, the campaign highlights the importance of a sound body.

    "A sound body is as much as an asset as a regularly invested portfolio", said the fund house in a press release. It further added, "Vaccination impacts life and investing impacts lifestyle."

    The campaign encourages investors to make informed choices for benefiting in the long run without timing the markets or predicting the pandemic's trajectory.

    'Max the Vax, Break The Hesitancy' also emphasises the need of maintaining distance. Investors should ensure social distancing during festivities and must hold a time horizon of 3 to 5 years while investing. 

    You can follow #TataMutualFund to spread the word and support health care and financial well-being.

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