HDFC, ICICI Prudential and SBI mutual funds are the favourites among individual investors. They together command a 38% share in total individual AUM. HDFC has the highest share of 13.49% followed by ICICI Prudential (12.7%) and SBI MF (12%) as on June-end 2021.
In absolute terms, the individual AUM of HDFC MF is 2.47 lakh crore followed by ICICI Prudential with 2.33 lakh crore AUM. SBI MF managed individual assets of 2.2 lakh crore.
ABSL MF and Axis MF are next in the rankings. The top 5 together command 53% share of the retail market. The next five, which includes Kotak Mahindra, Axis, UTI, IDFC and DSP, have 25% share.
According to the date shared by ABSL MF in its IPO prospectus, the individual AUM of top 10 players recorded an annual growth of 23% between March 2016 and June 2021. In the same period, their share improved marginally to 78% from 77%.
The growth in individual AUM was highest for Axis MF at 44% followed by Kotak MF and SBI MF.