Can you share with us your success mantra?
Since the very beginning, we have been following customer and employee centric business model. We have clearly defined core values as we offer only those products and services where we believe we can add value to our clients’ lives. Our clear focus on adding value to investors helps us expand our business and build a robust team.
Over the last 15 years, we have been investing heavily in technology to keep our systems and processes ahead of the curve. Interestingly, we have made all the technology advancement through our in-house IT team, as they understand unique needs of today’s investors.
How did MFU help you transform your business especially during pandemic?
We have been associated with MFU for the last 6 years. Over the years, MFU has provided convenient and highly efficient system through which we have been able to handle large volumes of transactions. More than 80% of our clients are on MFU and today, we use MFU to onboard a new client.
While we realized the significance of MFU much earlier, we felt its importance more during the lockdown restrictions. When there was no physical transactions available in the industry, we have seen our business grew multifold. We wonder what would have happened during the pandemic if the industry did not have MFU.
What makes MFU a better platform?
We do not use other platforms and hence, we cannot do comparison. Nevertheless, our experience with MFU is wonderful. MFU is a feature rich and an efficient platform for MFDs and their clients. MFU’s support team is very responsive and management is open for suggestions and feedback.
What is one major achievement that you would like to highlight?
MFU offers API integration facility, which we completed last year. After this integration, we have been able to offer multiple solutions to our clients. It also gives power to investors to monitor, transact and download resources on their own.
Any important suggestion to MFDs who are yet to move their business online to platforms like MFU?
I really wonder why and how a few MFDs work without online platforms. MFDs can save time by using platforms like MFU and offer hassle free experience to their clients. Also, the chances of human errors in online transaction is negligible.
MFDs who are not using online platforms should use MFU to transform their business.
