On Dec 22, 2010 Cafemutual launched www.cafemutual.com - a first of its kind content platform for MFDs/RIAs. In 11 years, Cafemutual has become a household name among the financial distribution community. As it is Cafemutual’s anniversary today, here’s a reflection on the key milestones achieved in the journey so far.
Year 1 - 2011
- Launch of ‘Cafemutual Education’ vertical focusing on capability building for MFDs/RIAs
Year 2 - 2012
- Ranks first in India & Asia and amongst the top places globally in the B2B investments/MF domain
- Launch of ‘Cafemutual Confluence’ - a flagship thought leadership event for the industry
- Makes a debut on YouTube
Year 3 - 2013
- Conducts first national syndicated research covering MFD/RIA community
Year 4 - 2014
- Launch of ‘Cafemutual Ideas Fest’ - India's most loved MFD/RIA event
Year 5 - 2015
- Holds ‘Cafemutual Confluence Wealth Management’ - first wealth management event
Year 6 - 2016
- Hosts industry's first MFD/RIA cricket tournament
- Launches 'Smart Ideas & Advice to help IFAs grow business' - first book for the MFD/RIA community
Year 7 - 2017
- Scales up the training vertical by conducting workshops for MFDs/RIAs and investor outreach programs
- Publishes ‘Wealth Beats’, a compilation of success stories of MFD/RIAs using innovative business strategies
Year 8 - 2018
- Crosses 10k followers on Twitter
- Ranks fifth globally in B2B investments/MF domain
Year 9 - 2019
- Launch of ‘Cafe-Alt’ - a designated section for all news and knowledge on alternative investments
- Releases ‘The Advisor Handbook For Success’ for helping MFDs/RIAs with innovative ideas for scaling their business practices
Year 10 - 2020
- Flags off Cafemutual Confluence Investment Marathon - first investor event
- Releases ‘Turbo Charge Your Business’ - a book sharing powerful ideas for helping MFDs/RIAs to boost their business
Year 11 - 2021
- Conducts first syndicated research covering investors
- Publishes ‘Making Money Through Mutual Funds’ - first investor-oriented book
- Launch of a 3D virtual platform for conducting experiential events
- Felicitates MFDs for their selfless contribution towards Covid-19 affected families - a first of its kind industry award ceremony
- Publishes ‘The Transformational Decade 2010-2020’ - a research paper on the past decade of the insurance industry
The journey of the last eleven years has been eventful and sets a promising tone for the years to come. Your support has been our strength which has translated into 21 successful events, 5 popular books, a strong network of more than 86,200 readers and over 20,000 followers across social media handles.
Cheers to many more such milestones! Cheers to our partnership!
