AMFI is once again running its advertisement campaign ‘Savings Ka Naya Tareeka’ to spread awareness about the benefits of investing in mutual funds.
“It is a 360 degree campaign. There are also plans to do some on-ground events. The response on these commercials has been positive,” said Sundeep Sikka, CEO, Reliance Mutual Fund who is the chairman of AMFI’s Investor Awareness committee.
The first campaign went on air in September 2011 with a budget of around Rs 10 crore. The campaign had received over 30,000 sms from people. AMFI had also sent mutual fund booklets to those people who had sent an SMS <SAVING> to 56070. It had also set up a call center to answer people’s queries.
Parallely, AMCs have been running ground level events to create a higher grass roots level awareness. According to AMFI, 36 AMCs had conducted 11402 programs in 405 cities covering 318,991 participants in 2011-2012.
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read: AMFI
to run ad campaigns on MFs
