HDFC Mutual Fund has launched a new initiative titled #LaxmiForLaxmi in which the fund house would connect women investors to women financial experts like women MFDs/RIAs.
The fund house expects that the women financial experts will guide and address queries of women investors like why and how to invest in mutual funds, benefits of SIPs and so on.
In a press release, the fund house said, “The initiative is based on the fact that it is very easy for a person to understand a concept when it is taught by someone who understands them and is like-minded. The #LaxmiForLaxmi initiative is a financial empowerment campaign for women, by women.”
This initiative is an extension of HDFC Mutual Fund’s investor education campaign #BarniSeAzadi, launched on India’s 75th Independence Day, where it urged women to free their money from traditional savings methods and invest in mutual funds (MFs)
Navneet Munot, MD & CEO of HDFC AMC, said, “Through our #LaxmiForLaxmi campaign, we aim to empower women to understand investment avenues better and benefit from them. HDFC Mutual Fund aspires to not only be a wealth creator but also an investment educator for every Indian, especially women, because when women are financially independent, they contribute significantly more to a strong, progressive society that is healthier and more prosperous.”
Women investors can give a missed call at 73581 12345 to know more.
