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  • MF News ‘Apprentice MFD concept will hurt our reputation,’ say a majority of MFDs

    ‘Apprentice MFD concept will hurt our reputation,’ say a majority of MFDs

    AMFI recently announced an initiative under which aspiring MFDs can decide to work exclusively for a fund house for one year in return for a stipend.
    Abhishek Kumar Mar 17, 2022

    The apprentice MFD concept introduced by AMFI will harm the reputation of mutual funds and the distributor community, believes a majority of MFDs, shows a recent poll conducted by Cafemutual.

    The poll asked our readers, which mostly comprise of MFDs, as to what they think of the concept. They had three options:

    a. Will help the MF industry grow multi-fold and increase financial inclusion in India

    b. Will have no significant impact as there are adequate distributors to serve people

    c. Will have adverse impact on the reputation of MF and distribution community

    Over 900 MFDs or 87% of the total respondents went with the third option. 10% voted for the first and 3% opted for the second choice.

    The survey indicates that most MFDs are not in favour of AMFI's initiative. They say that the condition that apprentice MFDs can sell products of only a single AMC is not in the best interest of clients. This condition, they believe, will end up harming the reputation of the MFD community.

    "Making apprentice MFD biased to only one AMC should be reconsidered in the best interest of clients," replied one MFD in our previous story.

    "Such an MFD won't be able to do justice to client's portfolio by only offering funds of a single AMC. It might lead to mis-selling," said another.

    However, there are many MFDs who have welcomed the move. We spoke to Sapient Wealth Chairman Dhruv Mehta, president of Pune MFD association Harshavardhan Bhusari, president of north India-based MFD association Sanjay Bhan, among other leading MFDs. All of them applauded the move but also shared some suggestions. They called for higher pay for women apprentices and a longer stipend-paying period for all the apprentices.

    Have a query or a doubt?
    Need a clarification or more information on an issue?
    Cafemutual welcomes all mutual fund and insurance related questions. So write in to us at newsdesk@cafemutual.com

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    4 Comments
    REVA MAHAJAN · 2 years ago `
    Yes, of course. There are MFDs who are working from so many years and still not able to manage 25000 per month earning but new person will start from Rs 15000/- per month.
    Secondly, if the apprentice person leave the field after one years, who will provide service to his customers.
    Last, as he/she doesn't have any knowledge thus he/ she will be under pressure from AMC and bound to sell in wrong way to keep boss happy. which in turn will turn a person who is in this field from many years.
    ANIL KUMAR · 2 years ago `
    it's looks good move for investors, but if we study in real term , we( MFD) committed & responsibility for customer long term benefits, how a new person will help them to achieved their financial goal, most of bank miss selling high commission products , A trainee person even don't know ABCD of investment , he will be directly force by his unit manager to fulfill his salary by selling high commission products & this miss selling hurt MFD reputation who are working professionally.
    ANIL KUMAR · 2 years ago `
    Even this days many when we discussed with customer/friends , some of bank employee instead of mutual fund , they mislead customer to sell high commission like endowment product to earn 40-50% commission, they have no intention of customer benefits only earn high commission, now customer " Dudh ka jala chach bhi fuk fuk ker pita hai fir" we know personally of many victim investors friends.
    Dinesh Singh Kushwaha · 2 years ago `
    The concept of stipend has many flaws and the biggest one is they will become the 'agents' of one AMC and will start misseling like Insurance agents which tries to benefit by selling the product. This approach will negatively impact the image of MFDs which tries to benefit from the clients benefit.

    I suggest some better alternatives to this concept learning from the problems I faced during my initial years:

    1. AMCs commission is presently biased towards National Distributors and Intituational Distributors like SBI. The percentage of commission offered by AMCs is more for bigger distributors and individual distributors get minuscule share. AMFI should make it a game of fair play.

    2. Banks should be barred from selling Mutual Funds because they get unfair advantage of their bank customers data and biggest misselling happens in banks. The new entrant faces the biggest challenge from these lazy mammoths.

    3. AMFI in association with RTAs should come up with at least basic free portfolio management software and app which is suitable for new MFDs with less than 50 clients or up to 5 crore AUM. Presently MFU Box is too expensive for new MFDs. CAMS' EDGE360 or KFinTech's DIT websites/apps service only their own serviced mutual funds.

    4.. HDFC AMC's connect app has done something special which is good for new MFDs. It has helped MFDs to advertise them in social media with readymade images and a niche website like customisable page of the MFDs. Their team also helps them to create a facebook page and automatically posts without the intervention of MFDs. AMFI should come forward with such initiatives which works for the whole industry and not just for one AMC.

    5. It should lower the fee for NISM exam and ARN. It has halved the fee recently for registration of ARN which is welcomed, but should reduce renewal fee further by going digital.
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