AMCs like, share, comment big time on social media to connect with the youth

AMCs are increasing their visibility through social media sites to connect with young professionals.

Recently, Hindustan Times reported that India has the second largest Facebook users. So it is not surprising then that fund houses are getting active on social media sites in a bid to reach out to a larger audience, especially youngsters. Handling social media profiles has become an integral part of their marketing and business development strategies.

Reliance, DSP BlackRock, UTI, Franklin Templeton, SBI and ICICI Prudential are among the most active AMCs on Facebook and Twitter. Some of these fund houses have put together an internal team to update information on social media websites while others have outsourced the task to external agencies.

Reliance Mutual Fund looks very active on their Facebook page and runs sections called RMF tube, risk profile, write to us section etc on its page. DSP BlackRock shares videos related to financial awareness and also uploads images containing inspirational quotes while UTI posts financial quotes with photographs. ICICI Prudential puts the views of its fund manager and the CEO. It also runs opinion poll on its Facebook page.

DP Singh, Chief Marketing Officer, SBI Mutual Fund feels that the new generation of investors rely on social media platform for communication. He said “We are targeting millions of Facebook users through our social media platforms. We are also receiving good response as we have got some new clients from Facebook. In the next phase, we are planning to expand our social media visibility through Twitter.”

AMC Facebook pages stats as on May 29, 2013