AMFI today announced the launch of its investor awareness campaign called District Adoption Program (DAP). The initiative will involve voluntary participation of AMCs, said a press release issued by AMFI.
“We are happy to introduce the district adoption program to boost the financial literacy amongst the investors. Investor awareness is one of the key strategic issues of the industry and we are confident to transform the perception of people about the mutual fund Industry.” said, Mr. H N Sinor, CEO, AMFI.
200 districts across the country will be a part of this program. The allocation of the district will be basis on the MF player’s strong presence in each district.
“Our objective is to expand the overall reach of the industry in Tier II and III cities. This initiative is a voluntary exercise with a common vision for all AMCs to enhance the retail participation in mutual fund,” said Mr. Sundeep Sikka, Vice Chairman, AMFI and, President & CEO, Reliance Mutual Fund. Sundeep heads the Investor Awareness Committee at AMFI.
AMFI aims to conduct 5000 Investor Awareness Programs by the end of FY 2014.
Also, the District Adoption Program (DAP) aims to create employment for nearly 2000 youths in Tier II and III cities, by inducting them as new cadre of Independent Financial Advisors (IFAs) in the mutual fund industry.
