Through this platformdistributors can slice and dice data, benchmark with peers, cut across asset classes, demographics and product category.
Karvy Computershare today announced the launch of a business intelligence (BI) tool called FundSight which aims to help mutual fund distributors by providing information on market dynamics.
“Unlike many parts of the world, mutual funds distribution in India is served by a scaled IFA fraternity. Given the scaled yet fragmented network, distributors need a strong Business Intelligence (BI) tool. As a result, we have launched ‘FundSight – Your business insight online’ which will immensely benefit the distributor fraternity. FundSight’s future proof market insights and peer segmentation will help these IFAs to focus on their core competencies and open up new business avenues. This will help the industry to grow, supported by well-informed distributors,” said Mr. V.Ganesh, CEO, Karvy Computershare.
With this platform, the distributors can slice and dice data; benchmark with peers, cut across asset classes, demographics and product category, among others, said a press release. This internet based platform gives anytime anywhere access to the distributors and offers them a customizable multi-dimensional view of various industry trends in their desired formats.
Karvy is providing this facility free of cost to distributors for the first year.
Karvy Computershare is a joint venture between Karvy and Australia based global registry leader Computershare.
