ABSL MF launches a campaign that encourages people to invest for their support staff

Aditya Birla Sun Life Mutual Fund has launched a new campaign titled ‘Sahyog’ to encourage investors to start SIP for support staff like driver, maid, cook.

Sahyog aims to improve the financial health of support staff through steady, long-term investments.

In a press release, A. Balasubramanian, MD & CEO, Aditya Birla Sun Life MF said, “The initiative aims to empower others and bring financial inclusivity for everyone in the society. Sahyog presents an opportunity to improve the financial well-being of support staff and add value to them and their families’ lives. This initiative allows investors to show gratitude to those who help you by starting an SIP for them.”