Listen to this article
ABSL MF launches a campaign to highlight role of MFDs in investors’ life
Through #AapkeSapnoKeSarthi campaign, the fund house highlights the importance of MFDs.
Aditya Birla Sun Life Mutual Fund has launched a new campaign titled ‘#AapkeSapnoKeSarthi’ to highlight the role of MFDs in the life of investors.
The campaign aims to showcase the difference that MFDs make in life of clients by helping them achieve important life goals like buying a house, educating children and funding post retirement days.
The audio-visual campaign starts with an investor calling his MFD to invite him to his house. The next day, the investor calls his MFD again to remind him about the meeting. The MFD rechecks the investment portfolio of this investor before meeting him sensing that the meeting is called for discussing it.
However, when the MFD reaches the investor’s house, the investor along with the family extends their gratitude for helping him buy the house. He also insists him to become the part of celebration by cutting the cake.
You can visit ABSL MF page to watch this interesting video.
