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HDFC Mutual Fund has launched a video campaign #ZindagiKeLiyeSIP on the occasion of Father's Day.
This campaign aims to honour the invaluable wisdom passed down by fathers, emphasizing the concept of self-discipline and drawing meaningful parallels between life lessons and SIPs.
The campaign underlines the significance of early beginnings, as it highlights that even small investments made today can yield significant results in the future
In a press release, Amaresh Jena, Head of Marketing & Digital Business at HDFC MF said, "Fathers play a crucial role in imparting valuable life lessons through their unique form of self-discipline. They encourage us to stand on our own feet, face challenges and grow from them. Just as values are instilled in us from an early stage, investing in SIPs also requires consistent effort and the belief that every small investment contributes to a brighter financial future.