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Top fund house, SBI MF leads with a huge margin in the direct space, reveals an analysis of average AUM data. Of the total Rs. 7.63 lakh crore of average AUM as on May 2023, the fund house received Rs. 4.54 lakh crore through direct plans. This forms 60% of the total average AUM. Majority of these flows have come from EPFO.
ICICI Prudential MF and HDFC MF manage over Rs. 2 lakh crore of direct average AUM each and occupy the next two spots in the said order.
Nippon India MF (Rs. 1.67 lakh crore), Kotak MF (Rs. 1.51 lakh crore), Aditya Birla Sun Life MF (Rs. 1.43 lakh crore) and Axis MF (Rs. 1.07 lakh crore) have the next highest share of direct assets.
Interestingly, these are the only 7 fund houses with over Rs. 1 lakh crore of direct average AUM.
With an average AUM of Rs. 69,481 crore, Rs. 61,751 crore and Rs. 55,468 crore, UTI MF, Bandhan MF (erstwhile IDFC MF) and Tata MF make it to the top ten.
In percentage terms, five fund houses have over 50% of their total average AUM in direct plans. These include PPFAS MF, 360 One MF (erstwhile IIFL MF), SBI MF, Nippon India MF and Bandhan MF (erstwhile IDFC MF).
Ranking in terms of direct average AUM as on May 2023
(Figures in crore)
Ranking |
Fund House |
Direct AAUM |
Total Monthly AAUM |
Direct AAUM as a % of Total |
1 |
SBI |
4,54,399 |
7,62,933 |
60% |
2 |
ICICI Prudential |
2,42,061 |
5,29,128 |
46% |
3 |
HDFC |
2,04,058 |
4,81,936 |
42% |
4 |
Nippon India |
1,67,357 |
3,10,879 |
54% |
5 |
Kotak |
1,51,493 |
3,08,958 |
49% |
6 |
Aditya Birla Sun Life |
1,42,764 |
2,93,905 |
49% |
7 |
Axis |
1,07,385 |
2,48,849 |
43% |
8 |
UTI |
69,481 |
2,47,696 |
28% |
9 |
Bandhan (Erstwhile IDFC) |
61,751 |
1,18,129 |
52% |
10 |
Tata |
55,468 |
1,10,452 |
50% |
11 |
DSP |
43,965 |
1,16,815 |
38% |
12 |
Mirae Asset |
43,098 |
1,22,888 |
35% |
13 |
HSBC |
37,788 |
87,647 |
43% |
14 |
PPFAS |
24,383 |
39,153 |
62% |
15 |
Edelweiss |
22,692 |
1,04,890 |
22% |
16 |
Invesco |
21,143 |
49,699 |
43% |
17 |
Canara Robeco |
15,694 |
67,752 |
23% |
18 |
Franklin Templeton |
13,276 |
65,529 |
20% |
19 |
Motilal Oswal |
12,023 |
31,543 |
38% |
20 |
quant |
11,669 |
23,244 |
50% |
21 |
Baroda BNP Paribas |
10,770 |
27,453 |
39% |
22 |
Sundaram |
9,915 |
45,448 |
22% |
23 |
LIC |
8,472 |
18,356 |
46% |
24 |
PGIM India |
7,414 |
22,557 |
33% |
25 |
360 One (Erstwhile IIFL) |
3,286 |
5,459 |
60% |
26 |
Union |
2,371 |
10,775 |
22% |
27 |
ITI |
940 |
3,997 |
24% |
28 |
Mahindra Manulife |
864 |
10,197 |
8% |
29 |
NJ |
863 |
4,461 |
19% |
30 |
IDBI |
768 |
3,699 |
21% |
Total |
19,47,611 |
42,74,427 |
46% |
Methodology of ranking
Our analysis covers 30 fund houses with the highest quarterly average AUM as on March 2023.
We have segregated the direct average AUM of these fund houses from their May 2023 average AUM to assign rankings. Direct average AUM is nothing but the business derived from direct plans.