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HSBC Mutual Fund has launched a video campaign “SIP Hai #FaydeWaliAadat” to promote SIPs among millennial investors.
The campaign aims to educate individuals between 27 to 35 years of age by addressing their aspirations and financial goals in a quirky tone that resonates and connects with the them and gently nudges them to use SIPs to build a corpus for the future. The campaign will have three short films.
In a press release, Kailash Kulkarni, CEO, HSBC MF said, " SIP hai #FaydeWaliAadat celebrates SIP as a habit, mirroring the benefits of positive routines, fostering a generation of informed and confident millennial investors. Through this initiative, we aim to convey two key messages. First, SIP is more than just an investment; it is a systematic habit that empowers millennials to invest regularly for both immediate and long-term goals. Second, we are emphasizing the ease of investing and the power of compounding that SIPs offer.”
You can watch the first video by visiting the link https://youtu.be/5P7qo8_y46I.
