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Kotak MF has witnessed 18% growth in its AUM over the last one year. What are the key things that have contributed to this?
We thank our mutual fund partners and investors for their trust in Kotak MF.
Talking about our distribution partners, they continue to support us and appreciate our regular engagements and product communications with them as we continue to empower them through training, technology and the Business Hub portal.
What are your key business priorities?
Our business is all about partnership and not a manufacturer-and-distributor relationship.
Also, we share common goals i.e. how to grow the industry and bring new investors into the MF fold. Keeping that objective, we need to continue working on new partners/investors acquisition and supporting our distribution partners in their business through technology, products, communications and services.
What are the initiatives that you have introduced for individual MFDs?
A few years back, we launched ‘Business Hub’, a portal for MFDs that gives them an overview of all their Kotak MF investors. Further, they can co-brand our marketing material with their logo and create client communications. Also, there are tools for upsell/cross-sell opportunities.
Additionally, our training platform ‘Prostart’ has been conducting regular programs on numerous topics like fixed income, how to grow business, social media for marketing, succession in business, etc. We have also been conducting regular meetings with MFD clients on market outlook, benefits of asset allocation, SIP, long term investing which in turn help in building trust and confidence among clients.
Today many people follow YouTube channels and become do-it-yourself investors. How can the industry bring back these do-it-yourself investors or convert them to advised clients?
As more and more clients come into the MF industry, there will be some who would like to try their hands at investing directly based on their due diligence. However, their experience can be mixed especially in times of volatility where such investors might feel the need for someone to handhold.
In fact, during our interactions with distribution partners, we have come across instances of MFDs mentioning winning such clients.
All we need to do is continue doing what is right for clients and if we demonstrate this, I am sure clients will look out for their saarthi.
